IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 2-3 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Contact Alexa Schlosser at ASchloss@smithbucklin.com.

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Independent Articles
Elizabeth Turnbull, November/December 2019
5 Tools to Help You Succeed in Book Publishing »

PUBLISHED NOV/DEC 2019 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — If you give yourself the right tools early on, you’ll free up valuable time so you can focus on growth. Article Synopsis: There are a set of milestones that must be met for every book published and put on the market for sale. …

Alexa Schlosser, November/December 2019
Mark Coker’s ‘Crazy Idea’ (aka The History of Smashwords) »

PUBLISHED NOV/DEC 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — The history of Smashwords—the world’s largest distributor of indie e-books—as told by the founder, as well as his thoughts on the future of e-book publishing. Mark Coker didn’t mean to get into e-book publishing. Prior to the founding of Smashwords in 2008, …

Peter Trimarco, November/December 2019
Board Member’s Memo: Innovation and Independence in Book Publishing »

PUBLISHED NOV/DEC 2019 by Peter Trimarco, Co-Owner/Publisher, Notable Kids Publishing — Many independent publishers, and specifically author publishers, go independent because they have a strong vision and want full control over the editorial and design processes. This was how it was with me. I established Notable Kids Publishing in 2016 to publish children’s picture and …

Deb Vanasse, November/December 2019
Technology Game Changers in Book Publishing »

PUBLISHED NOV/DEC 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers need to make the most of recent innovations while keeping an eye on emerging technologies to remain competitive. Article Synopsis: Publishers may see an expansion of cloud-based, internet-ready authoring systems. E-book and audiobook technologies have not been fully tapped into and continue to …

Ron W. Mumford, September/October 2019
Break All the Rules and Go for the Dream: Securing TV and Film Deals »

PUBLISHED SEPT/OCT 2019 by Ron W. Mumford, Head of Marketing, 3rd Coast Books, LLC — As a passionate indie publisher and author, I can identify with author goals and dreams. The goal is universal: to have a bestselling, widely read book. Easier said than done. After two and a half years of depending on social …

Richard-Anthony Lena, September/October 2019
How Can Indie Publishers Play In the Educational Publishing Market? »

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group — Educational publishing is a $1,350 billion market, and it’s ripe for indie publishers. But to get into this complex market, we first have to know its rules. What Is Educational Publishing? When we think about publishing, we tend to think about the titles on …

Deb Vanasse, September/October 2019
Making the Switch: Book Distributors »

PUBLISHED SEPT/OCT 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Knowing what to expect from distribution and what to expect when making the switch improves both the experience and the bottom line. Even as the market consolidates, options for independent publishers are within reach. What Do Distributors Do? As it applies to publishing, this …

Adam Cushman, September/October 2019
The Best-Kept Book Marketing Secret »

PUBLISHED SEPT/OCT 2019 by Adam Cushman, Owner, Film 14 — A case study on the cinematic book trailer for Secret Keeper. Book trailers remain a new and unique way to engage readers and build fan bases. Even though they’ve been around for a bit, a lot of people don’t know about them, which means there’s …

David Marlin, September/October 2019
Managing Your Book Sales Data: The Problem, the History, and Solutions »

PUBLISHED SEPT/OCT 2019 by David Marlin, Co-Founder, MetaComet Systems — An abundance of digital sales platforms has given independent publishers exciting new routes to market—but with them have come new challenges around sales reporting and royalties. It is a headache familiar to many independent publishers handling their own digital distribution. You receive perhaps a dozen …

Deb Vanasse, July/August 2019
Publishing and the Planet »

PUBLISHED JULY/AUGUST 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Increasingly, consumers recognize the climate threats posed by shrinking forests and ecologically destructive practices. By making environmentally friendly choices, publishers can help mitigate these problems while also building goodwill and protecting their supply chain. After all, print publishing depends on trees, so it only …

Alexa Schlosser, July/August 2019
IBPA Roundtable: Covered in Gold »

PUBLISHED JULY/AUGUST 2019 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Three IBPA Benjamin Franklin Award™ winners in various design categories discuss their process and strategies. The IBPA Benjamin Franklin Award program, which include fifty-six categories recognizing excellence in book editorial and design, are regarded as one of the highest national honors for …

Brian Feinblum, July/August 2019
How Book Publishers Can Brand Themselves With the Help of Their Authors »

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect — Book publishers of all genres and sizes need a lot of help with branding-and it can come from working more productively with their authors. So, what is branding for a publisher? I had the opportunity to speak at IBPA’s annual conference …

Kathy Strahs, July/August 2019
The Value of Crowdfunding (Hint: It’s More Than Just the Money) »

PUBLISHED JULY/AUGUST 2019 by Kathy Strahs, Founder, Burnt Cheese Press — I chose to run a Kickstarter campaign to launch my first title as an author publisher. Here’s what I learned. I chose to run a crowdfunding campaign on Kickstarter to launch The 8×8 Cookbook, my first title as an author publisher, primarily as a …

Meghan Harvey, July/August 2019
Content Marketing: Turning a One-Night Stand into a Relationship »

PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl Friday Productions — How to use your book’s content as a blueprint for marketing. When you publish a book and do the hard work to get readers to find it, do you want your relationship with that reader to end at the last …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Torrey Sharp, July/August 2019
The Book Design Process Is a Team Sport »

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …

Cathi Stevenson, July/August 2019
Text Only Book Covers »

PUBLISHED JULY/AUGUST 2019 by Cathi Stevenson, Owner, Book Cover Express — Many books make the bestsellers’ lists with text-only covers. Not only is an image-free cover possible, it’s often preferable. Not all books, particularly nonfiction genres, lend themselves to a single image. We’ve all seen book covers with irrelevant images on them, or images that …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

Curt Matthews, May/June 2019
The Case for Print-on-Demand First Print Runs: Why POD Should Be the New Publishing Standard »

PUBLISHED MAY/JUNE 2019 by Curt Matthews, Founder, Chicago Review Press — Print-on-demand minimizes both risk and opportunity cost, making it the smartest choice for the modern publisher. Initial order quantities, or “laydowns,” are not what they used to be for new titles. Why not? B&N is closing stores, and the major wholesalers now bring in …

Robin Cutler, May/June 2019
Board Member’s Memo: A Publisher’s Dream Should Include Making Money »

PUBLISHED MAY/JUNE 2019 by Robin Cutler, Director, IngramSpark — Members of the publishing community deserve to make money from the stories we tell. Humans all over the planet have a common trait that defines our species: we are storytellers. It is a great thing for us as publishers to be in service of shaping and …

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