PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

PUBLISHED SEPTEMBER/OCTOBER 2021 answer by Rocky Lang, veteran of the motion picture and television industries — Take a shot at getting your book to Hollywood using the tools outlined in this article. The number one question authors ask me is, “How can I get my book made into a movie?” There is no one answer …

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

PUBLISHED SEPTEMBER/OCTOBER 2021 Stephanie Carter, Founder & Publisher, Teleion Books– “Unprofessional … amateur-level work … below standards.” These are harsh words that no one wants to hear directed toward the quality of their work, yet many independent publishers risk inviting similar labels by failing to produce books that meet basic industry standards. I am the …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Kathryn Sparks, Senior Editor, American Academy of Pediatrics — Barnes & Noble CEO James Daunt spoke with IBPA leaders at IBPA Publishing University 2021 about bookstore curation, DEI, print on demand, and more. On April 8, 2021, IBPA Publishing University kicked off with an informative and exciting conversation between IBPA Board …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — By understanding the anatomy of distribution sales meetings, publishers—even those who handle their own distribution—can improve the discoverability and reach of their lists. Article Synopsis: Sales meetings give publishers an opportunity to present new titles and get feedback from the distributor. A compelling presentation, …

PUBLISHED JULY/AUGUST 2021 by Angela Bole, CEO, Independent Book Publishers Association — How IBPA’s partnership with the Book Industry Charitable Foundation (Binc) helped indie bookstores during COVID-19. The theme of the July/August 2021 issue of IBPA Independent — “Joining Forces: Indie Publishers Partnering for a Purpose” — is meaningful for so many reasons. You’ll find …

PUBLISHED JULY/AUGUST 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Dr. Artika R. Tyner, founder of Planting People Growing Justice Press and Bookstore, speaks on organic partnerships, what it means to be community focused, and the importance of having a vision and goals. How did Planting People Growing Justice Press and Bookstore …

PUBLISHED JULY/AUGUST 2021 by James Aquilone, Joe Mynhardt, and Lindy Ryan — The story of Classic Monsters Unleashed told from the perspective of the author and two of his publishing partners. Synopsis: Author James Aquilone discusses why he decided to use a crowdfunding campaign to create his anthology of short stories and shares five reasons …

PUBLISHED JULY/AUGUST 2021 by Jonathan Kirsch, the Law Offices of Jonathan Kirsch — Book publishing attorney Jonathan Kirsch presents an overview of the legal issues that can occur while running your publishing business. Author’s Note: This article offers an overview of the legal issues and does not take the place of consultation with an attorney. …

PUBLISHED JULY/AUGUST 2021 by Tieshena Davis, Publishing Executive, Publish Your Gift — How collaborations can enhance your material value, expand your access to your target audience, multiply your revenue, and allow you to work smarter versus harder. Collaborations help you accomplish what would either be impossible or much more difficult for you to do alone. …

PUBLISHED JULY/AUGUST 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — More about the association-wide integration and launch of IBPA’s DEI Committee. Over the past year, the IBPA Diversity, Equity, and Inclusion (DEI) Task Force—under the direction of the IBPA Board of Directors and informed by DEI professionals and IBPA members—established and implemented the first …

PUBLISHED JULY/AUGUST 2021 by Mel Corrigan, Business and Visibility Director, Scribe Publishing Company — It’s time to develop a relationship with your neighborhood Barnes & Noble store manager. For many small, independent publishers, attaining national distribution can be a big win. But every book in a given catalog might not have national appeal or garner …

PUBLISHED JULY/AUGUST 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Book Publishers can enhance their diversity, equity, and inclusion efforts by taking time to form meaningful DEI partnerships and collaborations. Synopsis: Publishers should create a plan that articulates short-term and long-term DEI goals, and a means for tracking progress. Hiring a DEI consultant might …

PUBLISHED MAY/JUNE 2021 by Angela Bole, CEO, Independent Book Publishers Association — IBPA members gathered virtually on April 7, 2021, from 10 a.m. to noon Pacific for the 2021 Annual Meeting of Members. Here’s a brief snapshot of what happened. State of the Association In my “State of the Association” remarks, I discussed, IBPA’s Mission, …

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …

PUBLISHED MAY/JUNE 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Subsidiary rights provide an opportunity for publishers to make the most of their assets, adding a potentially lucrative alternative revenue source. Synopsis: Subsidiary rights options include alternative book formats, supplemental materials, serialized content, audio rights, and more. Arrangements involving foreign and translation rights can …