IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Alexa Schlosser, January/February 2021
Roundtable: Intern Insight »

PUBLISHED JANUARY/FEBRUARY 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Roy Carlisle has managed a number of interns over the years. Hear his perspective as well as the perspectives of four of his former interns. Questions for the Publisher What is the advantage of using interns over hiring an entry-level employee? Roy …

Rudy Shur, January/February 2021
Disruptions: Why Book Publishers Fail »

PUBLISHED JANUARY/FEBRUARY 2021 by Rudy Shur, Founder, Square One Publishers — Learning how publishers fail can help you avoid some of the most common pitfalls you didn’t know existed. When I started publishing books on my own, I was young, ambitious, and thought I knew the book industry. Looking back at that time, two out …

Kelly Peterson, January/February 2021
The Kings of the Castle All Owe It to One Queen »

PUBLISHED JANUARY/FEBRUARY 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group How Naleighna Kai and her marketing fellowship, NK’s Tribe Called Success, lift others up by working together marketing their titles. There’s an old phrase about conversations: “If you can’t get through the front door, try the window.” When I think about that …

Guy LeCharles Gonzalez, January/February 2021
What’s With the Average $40 Price for a Library e-Book? »

PUBLISHED JANUARY/FEBRUARY 2021 Answer by Guy LeCharles Gonzalez, chief content officer, LibraryPass — The Chief Content Officer of LibraryPass explains the inconvenient truth about library e-collections. *A recent Wired article talked about e-books flying off libraries’ virtual shelves and noted the industry average of $40 for library e-book. That Wired article has caused quite a …

MJ Courchesne, January/February 2021
What You Need to Know About Protecting Your Copyrighted Content »

PUBLISHED JANUARY/FEBRAURY 2021 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — Infringement and piracy will not go away, so it is important for you to learn what you can do if you find your work available online illegally. Infringement and piracy remain big issues for publishers. A 2017 report from Nielsen Digimarc estimated …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Deb Vanasse, January/February 2021
Explaining Book Sales Markets »

PUBLISHED JANUARY/FEBRUARY 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Distributors and industry pros discuss the market trends across sales channels in preparation for a new year. Synopsis: By Q4 2020, overall book sales were up, and the pandemic seemed to drive content preferences. Brick-and-mortar businesses took a big hit during pandemic shutdowns, but …

Peter A. Arthur-Smith, January/February 2021
Pandemic Revolution: What Independent Publishers Should Consider Before Making Their Next Move »

PUBLISHED JANUARY/FEBRAURY 2021 by Peter A. Arthur-Smith, Founding Principal, Leadership Solutions Inc — Three factors independent publishers should consider before making their next move. In the July/August 2020 issue of IBPA Independent, Maria Dismondy, founder of Cardinal Rule Press, shared the story of how she launched and distributed a new children’s book as the COVID-19 …

Robert Broder, January/February 2021
Board Members Memo: How My Hometown Library Adapted »

PUBLISHED JANUARY/FEBRUARY 2021 interview by Robert Broder, Editor & Founder, Ripple Grove Press — IBPA Board of Directors member Rob Broder sat down with the president of the Vermont Library Association to discuss what has been going on during the pandemic and how it has affected libraries in the state. In addition to being an …

Angela Bole, November/December 2020
Director’s Desk: A Letter to End IBPA’s Year »

PUBLISHED NOVEMBER/DECEMBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — IBPA CEO recaps the challenges and successes the association saw during the year 2020. It’s hard to believe it’s November and many of us are approaching year-end still under shelter-in-place orders with an uncertain outlook for our personal and business lives in 2021. …

Alexa Schlosser, November/December 2020
Roundtable: Podcasting Perspectives »

PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — 4 IBPA members with podcasts share their goals, tips, and tools for the medium. Tell me about your podcast. When did you start it? What was the goal for creating it? Carissa Andrews (CA): My podcast is called the Author Revolution podcast …

Jyotsna Ramachandran, November/December 2020
5 Steps to Recruit ‘A’ Players for Your Book Publishing Team »

PUBLISHED NOVEMBER/DECEMBER 2020 by Jyotsna Ramachandran, Founder, Happy Self Publishing — The best way to build a team is to hire a set of freelancers who are experts at what they do. Are you a self-published author who is overwhelmed by the number of items on your book launch checklist? I have some good news …

MJ Courchesne, November/December 2020
IBPA Advocacy Committee’s Summary of Ongoing Copyright-Related Cases »

PUBLISHED NOVEMBER/DECEMBER 2020 by MJ Courchesne, Founder & President, Gryphon Publishing Consulting — An overview of what the IBPA Advocacy Committee is monitoring and contributing to the copyright-related cases. As a professional trade association dedicated to leading and serving the independent publishing community, IBPA has an intrinsic interest in helping protect its members’ intellectual property …

Bruce Harpham, November/December 2020
Why Authors Need to Develop a Book Marketing Habit »

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial — Marketing Consultant Bruce Harpham walks through the actions authors should take in order to build an audience of readers and contacts who can help them sell their books. Selling books requires a consistent marketing effort by the author. You’ve probably heard that claim before. The …

Richard-Anthony Lena, November/December 2020
Quick and Easy Strategies for Creating a Better Book »

PUBLISHED NOVEMBER/DECEMBER 2020 by Richard-Anthony Lena, President, Brattle Publishing Group — Product testing will help you learn what appeals to your readers so you can be more successful in the marketplace. Synopsis: Quick testing will improve your narrative, illustration, design, and your readers’ experiences. Testing can be ongoing so that you receive continual customer opinions …

Deb Vanasse, November/December 2020
New and Better: Independent Publishers Adapt to COVID-19 with Resourcefulness and Ingenuity »

PUBLISHED NOVEMBER/DECEMBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — As independent publishers adapt to the COVID-19 pandemic with resourcefulness and ingenuity, some say their innovations will improve their businesses long after the crisis has waned. We can’t wait for things to get back to normal. Or can we? Everyone wants an end to …

Karen Pavlicin, November/December 2020
An Update From IBPA’s DEI Task Force »

PUBLISHED NOVEMBER/DECEMBER 2020 by Karen Pavlicin, Publisher, Elva Resa Publishing — Enabling positive, actionable, systemic change. IBPA’s 2020-2022 Strategic Plan, developed by the IBPA Board of Directors in August 2019, includes the strategic goal of eliminating bias and enhancing diversity within the association. To help reach this goal, a Diversity, Equity, and Inclusion (DEI) Task …

David Marlin, November/December 2020
Four Consequences of Poor Book Royalty Management »

PUBLISHED NOVEMBER/DECEMBER 2020 by David Marlin, Co-Founder, MetaComet Systems — Mistakes and inefficiencies in royalty calculations and payments can quickly escalate into publishing horror stories, but MetaComet has the remedies. Everyone in publishing has first or secondhand horror stories to tell—of bad decisions and simple mistakes that caused serious disruption or even ended a business. …

Michele McAvoy, November/December 2020
I Started a Publishing Company During a Global Pandemic »

PUBLISHED NOVEMBER/DECEMBER 2020 by Michele McAvoy, Publisher, Blue Bronco Books and The Little Press — Publisher Michele McAvoy explains how and why she started her own publishing company during a pandemic. I did it. I started a publishing company during a global pandemic. Am I a risk-taker? Well, I don’t jump out of airplanes, I …

Angela Bole, September/October 2020
Director’s Desk: Summary of IBPA’s Strategic Plan »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — Here are IBPA’s 2020-2022 goals and strategies for leading and serving the independent publishing community. During a meeting held in August 2020, the Independent Book Publishers Association (IBPA) Board of Directors reviewed and reaffirmed the association’s Strategic Plan for the years 2020 through …

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