IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Adam Salomone, January 2017
Invest in Collaboration »

PUBLISHED JANUARY 2017 by Adam Salomone, Co-founder, The Food Loft For years, small publishers have struggled with ways to go “beyond the book.” In order to be successful in emerging digital environments, publishers have to find ways to emphasize their relevance as content gatekeepers, tastemakers, and trend trackers. What we found at Harvard Common Press …

Elizabeth Turnbull, December 2016
Print on Demand or Offset? Let Your Presales Answer »

PUBLISHED DECEMBER 2016 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — Nearly all independent publishers today must wrestle with the question that plagues the production of every title: print on demand (POD) or offset printing? With a few exceptions, such as board books, gift books, or high-end coffee table books, nearly every title produced …

Alexa Schlosser, December 2016
The Perfect Pairing »

PUBLISHED DECEMBER 2016 by Alexa Schlosser, IBPA Independent managing editor In September of this year, W&P Design, a food and beverage design and manufacturing company, launched Dovetail, a sister publishing company that pairs books with original products across multiple topics and categories. IBPA Independent spoke with Nick Fauchald, Dovetail’s publisher, and Ryan Kelly, Dovetail’s head …

Brian O'Leary, December 2016
Whatever Happened to Virtual Conferences? »

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

Steve Gillen, December 2016
What You Need to Know About Fair Use »

PUBLISHED DECEMBER 2016 by Steve Gillen, Partner, Wood Herron & Evans – Copyright protection is automatic in the US and most of the civilized countries of the world. Create a work of original expression, record it, and monopoly rights vest automatically. If that were all it took, though, pushing the envelope of art, science, or …

December 2016
Printer Checklist & Shipping Questions to Ask »

PUBLISHED DECEMBER 2016 by Peter Goodman, Stone Bridge Press, and Dave Peattie, Whereabouts Press When requesting an estimate from a printer, here is the information to provide in order to get a detailed and accurate quotation: Trim size Quantity Page count Delivery destination(s) Project title (It may be safer to use the author’s last name …

Cherisse Landau, December 2016
The Juggling Act of Production »

PUBLISHED DECEMBER 2016 by Cherisse Landau, Senior Production Director, Penguin Random House When most people think of the publishing industry, the following areas come to mind: editorial, design, and sales. Production departments have lamented this fact for years. As the service-based side of this business, we lack the glitz and glamour of those other areas …

Cameron Drew, December 2016
Engaging Readers Through Sound »

PUBLISHED DECEMBER 2016 by Cameron Drew, publisher It’s never easy to be a pioneer. You have to draw your own maps, wander into unexplored territory, and develop partnerships based on the promise of good things to come. Being a pioneer in the digital publishing space requires you to navigate two different worlds at once. Not …

Alexa Schlosser, December 2016
Look Like a Pro – A collection of viewpoints on the critical yet challenging topic of book design. »

PUBLISHED DECEMBER 2016 by Alexa Schlosser, IBPA Independent managing editor Meet the Panelists In terms of design—cover, layout, and other design features—what distinguishes amateur from professional? Matthew Karanian (MK): Simplicity of design is important. There must be a unified design concept without clutter. Richard Rieman (RR): Professional designers are artists who can create a few …

Angela Bole, December 2016
Director’s Desk: Let’s Meet Up at Publishing University? »

PUBLISHED DECEMBER 2016 by Angela Bole, CEO, Independent Book Publishers Association Happy December, IBPA members! I hope you’re flowing into the new year with friends and family and a good feeling about all you’ve accomplished in 2016. For this issue of Director’s Desk, I wanted to extend a personal invitation to next year’s Publishing University …

Deb Vanasse, December 2016
Print Production: An Array of Options »

PUBLISHED DECEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter The flexible nature of independent publishing allows you to select the processes and printers that match your needs. To paraphrase Mark Twain’s famous quip, rumors of the death of print have been greatly exaggerated. As technological advances improve the quality and cost of production, print …

Alicia Freile, December 2016
Book Publishing Down Under »

PUBLISHED DECEMBER 2016 by Alicia Freile, Design Director, Tango Media An expatriate’s observations of the publishing industry in Australia. Just over 10 years ago, I left my job as a book designer at Running Press Book Publishers in Philadelphia, packed up my two suitcases, and got on a plane to Sydney, Australia. It was the …

Todd Pollack, December 2016
Committing to Environmental Excellence »

PUBLISHED DECEMBER 2016 by Todd Pollack, Director, Green Press Initiative In 2006, Random House became the first large publisher to adopt a formal environmental policy, but many independent publishers were using environmentally responsible paper long before then and helped demonstrate that using such paper in books was possible and economically feasible. Since 2006, most of …

Angela Bole, November 2016
Director’s Desk: Committee Members Are the Backbone of IBPA »

PUBLISHED NOVEMBER 2016 by Angela Bole, Chief Executive Officer, Independent Book Publishers Association Welcome to the meetings and conventions issue of IBPA Independent! After consultation with this magazine’s Editorial Advisory Committee, a good deal of effort went into building an issue focusing on all aspects of planning for and attending the book publishing industry’s best …

Lynn Rosen, November 2016
Lost in Translation: How to Get a Book Translated from English into a Foreign Language »

PUBLISHED NOVEMBER 2016 compiled by Lynn Rosen, IBPA Independent reporter — The IBPA office received the following question. We took the opportunity to compile answers from several experts and are happy to share all below! QUESTION: I’ve always wondered how to get a book translated from English into a foreign language and how to distribute …

Deb Vanasse, November 2016
Meeting Mashup »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter IBPA INDEPENDENT staff reporter Deb Vanasse reached out to the IBPA membership to hear their thoughts on conventions and meetings. We received many great responses, some of which can be found here. Thank you to everyone who responded to our query. “It’s important that I …

Victoria Sutherland, November 2016
Navigating the Chinese Publishing Market »

PUBLISHED NOVEMBER 2016 by Victoria Sutherland, Publisher, Foreword Reviews An overwhelming amount of information has flooded the ether about business opportunities in China—so much so that the noise seems to drown out the usable chunks of information that are transactional. In fact, the cacophony tends to propel even the most enthusiastic publishers into a corner …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Jim Azevedo, November 2016
10 Tips for Conquering an Industry Conference »

PUBLISHED NOVEMBER 2016 by Jim Azevedo, Marketing Director, Smashwords For most indie publishers, a great conference offers superb faculty, attracts attendees and industry professionals you want to network with, and travel and registration costs are reasonable. In this article, I’ll address a few best practices to help you navigate conferences like a veteran. If You’re …

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