Found 331 articles containing "POD"

Independent Articles
IBPA Roundtable, April 2012
E-books’ Effects on Print Book Sales, Part 1 »

      An IBPA Roundtable E-books’ Effects on Print Book Sales, Part 1 This periodical has been covering e-books for at least 11 years and 10 months. I’m sure about that because the June 2000 issue surfaced when I was reorganizing files the other day, and that issue includes an article by Pat Bell …

Linda Carlson, March 2012
What to Do About Reviews (and Other Media Coverage) »

PUBLISHED MARCH 2012 by Linda Carlson, Staff Reporter, IBPA Independent Book reviews and author interviews have traditionally been goals of a book launch, and with a good publicity campaign, publishers expected at least a little media exposure—the author’s hometown paper and the appropriate industry and alumni publications at a minimum. For a niche title filling …

Linda Carlson, December 2011
Book Clubs, Part 2: Identifying Groups to Approach »

Book Clubs, Part 2: Identifying Groups to Approach by Linda Carlson   This screen capture from novelist Meg Clayton’s Web site shows one of the ways she’s made the site book club–friendly. Book groups create buzz—and buzz helps sell books, sometimes years after they’re published. That’s why authors and others in publishing believe it’s often …

Deltina Hay, November 2011
How to Measure Success with Your Social Media Efforts »

How to Measure Success with Your Social Media Efforts November 2011 Deltina Hay   Once you’ve been using social media tools for a while, it makes sense to start measuring what is working and what is not. Though there is no single established framework for measuring social media success, there are some tactics you can …

Steve Gillen, November 2011
Reversion in the Digital Age: Is Out-of-Print Out of Style? »

Because not every book is a success and not every successful book has an indefinite shelf life, the publishing contract has evolved to anticipate and incorporate an exit strategy for that day when the publisher decides that revenue from expected sales will no longer justify the cost of continuing to carry the work. Once a …

AN IBPA ROUNDTABLE, October 2011
E-book Reality Show (and Tell) »

      AN IBPA ROUNDTABLE E-book Reality Show (and Tell) What’s really happening with e-books? The best answer may surface if we picture the book-industry world of digital products as a mosaic (or maybe a tapestry) with innumerable pieces (or maybe threads). With that image in mind, we asked IBPA members to report on …

MaryAnn F. Kohl, August 2011
Tidbits and Tricks for an Old Dog; or, The Best Lessons I Learned at Publishing University »

      Tidbits and Tricks for an Old Dog; or, The Best Lessons I Learned at Publishing University by MaryAnn F. Kohl If prizes besides the Benjamin Franklin Awards had been given at IBPA’s 2011 Publishing University, I would have won for Having the Most Questions. After 26 years as a profitable, confident publisher, …

Linda Carlson, June 2011
MEMBERS IN THE SPOTLIGHT »

      MEMBERS IN THE SPOTLIGHT AIRING WHAT MATTERS MOST “The question isn’t which format the reader will choose, but if there will be readers in the first place,” wrote Rudy Shur, head of Square One Publishers, in the April 18 “Soapbox” column of Publishers Weekly. You should worry more about teaching America’s children …

Marion Gropen, June 2011
Should I Kill This Project? »

      Should I Kill This Project? by Marion Gropen If you’re in this business long enough, it will happen to you. You commit to publishing a manuscript, perhaps before it is finished, and then you realize that you have made a horrible error. The book is either bad in itself, or the market …

Kimberly A. Edwards, June 2011
Where Should We Have This Event? A Checklist for Picking the Best Place »

      Where Should We Have This Event? A Checklist for Picking the Best Place by Kimberly A. Edwards Event planners know the value of booking the right property. A prestigious location beams your brand—but only if the venue functions well. To sort out prevailing needs for a meeting, workshop, or any other event, …

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