IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Victoria Sutherland, November 2016
Navigating the Chinese Publishing Market »

PUBLISHED NOVEMBER 2016 by Victoria Sutherland, Publisher, Foreword Reviews An overwhelming amount of information has flooded the ether about business opportunities in China—so much so that the noise seems to drown out the usable chunks of information that are transactional. In fact, the cacophony tends to propel even the most enthusiastic publishers into a corner …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Jim Azevedo, November 2016
10 Tips for Conquering an Industry Conference »

PUBLISHED NOVEMBER 2016 by Jim Azevedo, Marketing Director, Smashwords For most indie publishers, a great conference offers superb faculty, attracts attendees and industry professionals you want to network with, and travel and registration costs are reasonable. In this article, I’ll address a few best practices to help you navigate conferences like a veteran. If You’re …

Robin Cutler, November 2016
Board Member’s Memo: Are You Ready to Conference? »

PUBLISHED NOVEMBER 2016 by Robin Cutler, Director, IngramSpark — I’ve been going to professional publishing conferences for nearly 35 years. When I think back on the hundreds of conferences I’ve attended, they all have a familiar structure. The conference model is comprised of two parts: providing education and bringing people with common interests together. Whether …

Alexa Schlosser, November 2016
Oh, The Places You’ll Go »

PUBLISHED NOVEMBER 2016 by Alexa Schlosser, IBPA Independent managing editor Below, five members of IBPA’s newly formed Editorial Advisory Committee share their thoughts on and stories about conventions and conferences. Elizabeth Turnball, Senior Editor, Light Messages Publishing Georgia McBride, Owner, Georgia McBride Media Group Peter Goodman, Publisher, Stone Bridge Press Jim Azevedo, Marketing Director, Smashwords …

John Ingram, November 2016
Making Transformation Happen … For All of Us »

PUBLISHED NOVEMBER 2016 by John Ingram, Chairman, Ingram Content Group Editor’s Note: John Ingram, chairman of Ingram Content Group and the company he’s led over the past 20-plus years, was recently honored by Book Industry Study Group (BISG) with its award of excellence. Below is his acceptance speech, reprinted here with permission. “It’s an honor to …

Lynn Rosen, October 2016
Why Can’t We Be Friends? »

PUBLISHED OCTOBER 2016 by Lynn Rosen, IBPA Independent consulting editor I’ve enjoyed getting to know your vibrant indie publisher community in the past year while serving as the editor of this magazine. I admire your drive, your commitment, and your talent. In addition to being an editor, I co-own an independent bookstore, and it has …

Steve Gillen, October 2016
What You Need to Know About Copyright Mandatory Deposit »

PUBLISHED OCTOBER 2016 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans You could be in the book publishing business for a very long time and never see one. But if by chance it one day appears, it will likely have come to you in the mail from the Office of the Register of …

Angela Bole, October 2016
Director’s Desk: Meet IBPA’s Paige Greco: She’s Only a Phone Call Away »

PUBLISHED OCTOBER 2016 by Angela Bole, Chief Executive Officer, Independent Book Publishers Association When was the last time you called the IBPA office to talk to someone about your publishing plans and how we can help? In order for IBPA to fulfill its mission to lead and serve the independent publishing community through advocacy, education, …

Julie Barnes, October 2016
3 Challenging Covers »

PUBLISHED OCTOBER 2016 by Julie Barnes, Senior Art Director, Andrews McMeel Publishing Andrews McMeel Publishing’s senior art director talks about the company’s design ethic and philosophy, and her own approach to creating innovative book design. The Andrews McMeel Publishing Book Group publishes gift books, children’s books, cookbooks, general trade, cartoon, coloring books, and puzzles and …

Brooke Warner, October 2016
Board Member’s Memo: 5 Lessons I’ve Learned from Growing My Press to More than 200 Titles in 4 Years »

PUBLISHED OCTOBER 2016 by Brooke Warner, Publisher, She Writes Press — Most independent publishers today get on the path to publishing by bringing their own book into the world. Then, having written and been published, they become an author, but something else too: an expert. There’s a beauty and a burden that comes with this …

Deb Vanasse, October 2016
Win By Design »

PUBLISHED OCTOBER 2016 by Deb Vanasse, Staff Reporter, IBPA Independent Independent book publishers know that, despite the familiar expression, books are judged by their covers – as well as their interiors, and just about everything else. Author Kwame Alexander, recipient of the coveted John Newbery Medal, knows a thing or two about reaching an audience—he …

Arthur Attwell, October 2016
A Dashing Undertaking »

PUBLISHED OCTOBER 2016 by Author Atwell, co-founder & director, Fire and Lion I like to imagine that I’m a pharmaceutical rep who is selling a drug proven to dramatically enhance brain development in young children. It’s safe, easy, and quick to administer—in fact, children love it so much, they ask for it. Until now, only …

Shona Burns, October 2016
The Alchemy of Design »

PUBLISHED OCTOBER 2016 by Shona Burns, Executive Director, Chronicle Books Alchemy, as defined by Merriam-Webster, is “a power or process that changes or transforms something in a mysterious or impressive way.” Whether you are designing for a book on pop culture, a cookbook, a children’s book, or stationery, there are two core elements that run …

Angela Bole, September 2016
Director’s Desk: New Membership Types Address IBPA’s Diverse Membership »

PUBLISHED SEPTEMBER 2016 by Angela Bole, CEO, Independent Book Publishers Association IBPA has served the independent publishing community since 1983. Today, as self-publishing, e-books, print on demand, hybrid publishing, and an ever-increasing number of other options make it possible for anyone to publish—or at least print—books, the precise definition of “independent publisher” seems to have …

Jon P. Fine, September 2016
Flipping the Paradigm: Marketing to Authors »

PUBLISHED SEPTEMBER 2016 by Jon P. Fine When authors and publishers talk about marketing, the predominant focus is finding an audience for their books. But marketing is not just relevant to sales; in an increasingly competitive environment, it is also essential to attracting authors. Technology-driven disruption has dramatically altered all areas of the business, but …

Juli Saitz & Steve Gillen, September 2016
Getting the Royalty Treatment »

PUBLISHED SEPTEMBER 2016 by Juli Saitz (Ankura Consulting Group) & Steve Gillen (Wood Herron & Evans) The relationship between publisher and author is an interdependent one. If the author doesn’t write well and on schedule, the publisher has nothing to develop, market, and sell. On the other hand, no matter how well an author writes, …

Lynn Rosen, September 2016
Independent Counsel »

PUBLISHED SEPTEMBER 2016 by Lynn Rosen, IBPA Independent consulting editor Three legal mavens give us a perspective on the important issues independent book publishers should be aware of. Jonathan Kirsch Founder and principal, Law Offices of Jonathan Kirsch, APC What are some of the important legal issues at play in the book publishing industry today? …

Jonathan Lyons & Jesseca Salky, September 2016
Termination of Book Publishing Rights: An Overview »

PUBLISHED SEPTEMBER 2016 by Jonathan Lyons & Jesseca Salky, Founding Partners, Lyons & Salky Law LLP The US Copyright Act of 1976 presents authors and their statutory successors the opportunity to terminate previous grants copyrighted work rights. For evergreen titles, this can be a very lucrative opportunity; for publishers of such copyrighted titles, where these …

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