IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Alexa Schlosser, March 2017
What do Independent Booksellers Really Think? »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — We asked three bookselling experts to answer some of your questions regarding the relationship between indie author/small press and indie booksellers. Ann Seaton Administrator, Northern California Independent Booksellers Association Q: What information and/or characteristics appeal to you when considering shelving a book by …

Angela Bole, February 2017
Director’s Desk: Welcome to the Operations & HR Issue! »

PUBLISHED FEBRUARY 2017 by Angela Bole, CEO, Independent Book Publishers Association I know, I know. Most of you didn’t enter the business of publishing because of a love for operations. You entered this business to share ideas, to reach people with the written word—perhaps to change the world. Mastering metadata and managing contractors wasn’t tops …

Curt Matthews, February 2017
Our Voices: A New Program for Indie Publishers »

PUBLISHED FEBRUARY 2017 by Curt Matthews, Chairman, Board of Chicago Review; Independent Publishers Group The American Library Association has announced a new initiative, Our Voices, which is designed to boost the publication and circulation of books that explore the unique experiences of diverse groups in our society, including people of color, the LGBTQIA community, the …

Brian Jud, February 2017
3 Steps to Making Large Sales to Corporate Buyers »

PUBLISHED FEBRUARY 2017 by Brian Jud, Director, Association of Publishers for Special Sales (APSS) — Non-bookstore marketing is identical to selling through bookstores, yet vastly different. How can that be? There are two pieces in the special-sales pie: retail and non-retail. In retail sales (airport stores, supermarkets, and discount stores) books are sold off the …

Carolyn Pittis, February 2017
Mobilizing Your Organization to Modernize Your Supply Chain »

PUBLISHED FEBRUARY 2017 by Carolyn Pittis, Managing Director, Welman Digital LLC Publishers may falsely assume that there’s no more opportunity for improvement in print supply chain optimization. Yet technologies to do so are available to all, large and small. Do you want to grow sales and reduce your costs globally? When was the last time …

Keith Garton, February 2017
Engaging Our Children for a Better Future »

PUBLISHED FEBRUARY 2017 by Keith Garton, Founder, Red Chair Press A child who doesn’t read—or isn’t read to—is a dark cloud over the future of published works. When I began my career in educational publishing over 30 years ago, teaching kids to read was thought to be a simple process: You taught children to sound …

Paul Dixon, February 2017
Where Are the Ethnically Diverse Lead Characters in Children’s Books? »

PUBLISHED FEBRUARY 2017 by Paul Dixon, Co-founder, Matter of Africa America Time Corp. As each day goes by, the elementary-age youth in the US become more ethnically diverse. Approximately 50 percent of the children under the age of 10 are non-white. One of the challenges in the children’s book market is there are very few …

Shari Stauch, February 2017
The Digital Cocktail Party »

PUBLISHED FEBRUARY 2017 by Shari Stauch, Creator, Where Writers Win (WWW) At last year’s IBPA Publishing University in Salt Lake City, I had the honor of presenting on outside-the-box book marketing ideas. The point was to explore ideas that other indie authors and publishers have used to successfully market their work, as well as ideas …

Charlotte Jensen, February 2017
Your Employees: To Exempt or Not to Exempt? »

PUBLISHED FEBRUARY 2017 by Charlotte Jensen, Vice President – HR compliance, Affinity HR Group You’ve just hired an entry-level employee and, to avoid the hassle of tracking hours and paying overtime, you’ve decided to put your new hire on salary. Well, guess what? You may have violated the law. While we often use the terms …

David Wogahn, February 2017
Twitter for Those Who Don’t Want to Tweet »

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com How many books can you sell if the people you are marketing to are the people you currently know? Unless you are Beyoncé or Steph Curry, probably not many. So, if you don’t know many people, how do you meet new friends—especially those that are well-connected—and make …

Helen Sedwick, February 2017
Navigating the Legal Landscape of Manuscript Reviews »

PUBLISHED FEBRUARY 2017 by Helen Sedwick, Author and Attorney — Suppose you receive an intriguing manuscript that delves into corruption at a major hospital chain, or an edgy novel that transports today’s politicians into a dystopian future of their making. You want to publish the work but wonder if you are diving into legally treacherous …

Deb Vanasse, February 2017
Organizational Value »

PUBLISHED FEBRUARY 2017 by Deb Vanasse, Staff Reporter, IBPA Independent If you’re aiming to start a business, publishing has great appeal. With a manuscript and access to print-on-demand and e-publishing technologies, you have a product and, in theory, access to a large market. Capital investments are minimal, and there’s the tantalizing prospect of a breakout book …

Ebonye Gussine Wilkins, January 2017
Don’t Forget About the Reader »

PUBLISHED JANUARY 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press Indie publishing is a pretty complex collaboration between many highly skilled professionals all working together to produce a beautiful, impactful written work. With all the editors, layout designers, cover professionals, marketing and public relations experts, printers and distributors, and legal advisors, publishing is a …

Fauzia Burke, January 2017
Banding Together for Success »

PUBLISHED JANUARY 2017 by Fauzia Burke, Founder & President, FSB Associates Just over two years ago, I made the decision to jump to the other side of the publishing table. For the last 20-plus years, I have been helping authors and publishers get their books noticed—first, working in the marketing and publicity departments at Wiley …

Ian Lamont, January 2017
Board Member’s Memo: How to Use Amazon Ads to Boost Sales »

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media — Online and mobile advertising has been a mixed bag for indie publishers. You may have tried platforms such as Google’s AdWords tool or Facebook Ads, which let publishers target audiences searching online or browsing their social media feeds. But there’s a relatively new player in …

Angela Bole, January 2017
Director’s Desk: Getting Ready for Publishing University »

PUBLISHED JANUARY 2017 by Angela Bole, CEO, Independent Book Publishers Association In just three short months, IBPA members will gather in Portland, Oregon, for our annual Publishing University. The conference is scheduled for April 7-8, 2017, with special pre-conference sessions on April 6, and registration is open at publishinguniversity.org. Will you be there? Whether you’re …

Brian Feinblum, January 2017
Make 2017 the Year of Book Marketing »

PUBLISHED JANUARY 2017 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com Over the past quarter century, I have promoted more than a thousand authors and their books, including my fair share of self-help, motivational, and inspirational authors. I enjoyed promoting best-selling icons Ken Blanchard, Og Mandino, Stephen Covey, Mark Victor Hansen, and Brian Tracy, as all …

Robert Bahou, January 2017
10 Tips for Self-Publishing Through Kickstarter »

PUBLISHED JANUARY 2017 by Robert Bahou, photographer 1. Fully funded is not the same as successful. Success in Kickstarter is not measured by if you are fully funded, for that is only part of the process. In order to host a truly successful campaign, you need to fulfill each of the following. Your campaign is …

Deb Vanasse, January 2017
The Complex World of Distribution Partnerships »

PUBLISHED JANUARY 2017 by Deb Vanasse, Founder, Running Fox Books Warehousing, orders, fulfillment, payment, shipping, returns. From a publisher’s perspective, the complex system through which books enter the marketplace can seem daunting. By partnering with a book distributor, independent publishers can gain access to this system and stand to benefit from the advice of industry …

Alexa Schlosser, January 2017
Roundtable: Collaboration Through Crowdfunding »

PUBLISHED JANUARY 2017 complied by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Why did you decide to use a crowdfunding platform to publish your book? Why did you choose the particular platform you chose? Betsy Miller (BM): My friends and I self-funded Thinking Ink Press. I went out of pocket for the illustrations for …

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