PUBLISHED MAY 1996 by Carolyn Moran, Editor & Publisher, Talking Leaves I have been the editor and publisher of an ecology magazine called Talking Leaves for seven years. As an ecology magazine, we are concerned about the dwindling forest ecosystems worldwide, a substantial portion of which are felled for the pulp and paper industry. When …

PUBLISHED NOVEMBER 1995 by Betsy Lampe, Florida Publishers Association A sales flyer must speak for your book, especially when the person reading the flyer does not have the book in hand, which is the case when a book is displayed at a trade show. Look into using a good graphic design company to put your …

PUBLISHED JANUARY 1995 by Florrie Binford Kichler, IBPA Board President First and Goal In life, as in football, you won’t go far unless you know where the goalposts are. —Arnold Glasgow Colts 10, Kansas City 10. Two minutes left to play. Colts have the football. First down, 10 yards to go. The Colts quarterback takes …