Found 331 articles containing "POD"

Independent Articles
David Wexler, April 2016
Do Librarians Prefer Print? »

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

Darhiana Téllez, March 2016
Like Father, Like Son »

PUBLISHED MARCH 2016 by Darhiana Tellez, IBPA Independent managing editor Joe Matthews’s path to the CEO seat at Independent Publishers Group, following his father, Curt Matthews’s, retirement this past December, was not without its curve balls. “Successions are always very difficult. I think we did some things right and some things wrong,” Joe says. “I …

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Lynn Rosen, January 2016
Indie Publishers Confidential »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor Below, IBPA taps a diverse array of indie publishing professionals from across the country for a candid discussion on how the industry has evolved, where it’s headed, their biggest pain points, and why —through it all— they can’t imagine doing anything else. How do you …

Kimberley Grabas, December 2015
How and Why to Build a Responsive E-mail List »

PUBLISHED DECEMBER 2015 by Kimberley Grabas, Founder, YourWriterPlatform.com Honestly, don’t you have enough on your plate, without adding another complicated marketing tactic to your workload? But here’s the problem. At first glance, deciphering the act and art of e-mail list-building may seem like just one more challenging promotional hoop you need to jump through to …

Deb Vanasse, November 2015
Profiting from Reborn Books »

PUBLISHED NOVEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter While some publishers chase hot new titles and breakout authors, others are enjoying substantial success by acquiring and relaunching books that have gone out of print with other companies. Willing and able to take chances, these independent publishers take the long view, growing bestsellers over …

Rob Price, November 2015
The Transition from Self-Publishing to Independent Publishing »

PUBLISHED NOVEMBER 2015 by Rob Price, Founder, Price World Publishing In my time on IBPA’s board of directors, I’ve learned that many IBPA members are self-published authors seeking to transition from self-publishing to independent publishing. Often, these authors get into publishing because they have a story to tell or something to say, but they tend …

Linda Carlson, October 2015
Coping with Crises »

PUBLISHED OCTOBER 2015 by Linda Carlson, IBPA Independent staff reporter Contingency plans and emergency procedures are never top priority when publishing companies are established, but preparing for disasters is important whether you’re a one-title self-publisher or a leader of an established press with dozens of new titles each season. Among the crises that can strike …

Brian Feinblum, September 2015
24 Tips for Pitching Books to Media »

PUBLISHED SEPTEMBER 2015 by Brian Feinblum, Chief Marketing Officer, Media Connect There are many ways to pitch the multitudes of news media people. Here are two dozen that generate good responses. Individually they may not seem like anything special, but collectively they have worked for me and many publicists I have managed over many years. …

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