by Rainy Schermerhorn, PR by the Book —
Tumblr (often stylized “tumblr”) is a microblogging platform that’s essentially a mix between Pinterest and WordPress. While the site certainly allows for lengthy text posts, it’s substantially more media-heavy than its fellow blogging sites, combining the best of both worlds and making it the perfect platform for authors. Here’s a quick overview of the basics to help you get started:
- Your dashboard is what you see when you log into the site. It contains posts from the users you follow, as well the number of followers you have and a small infograph of your blog’s activity. If you’re a frequent user of Twitter or Facebook, this should all look pretty familiar to you.
- Followers are users who track your blog. There’s no limit on the amount of users you can follow or be followed by, and acquiring a solid number of followers is essential when it comes to content sharing. To get started, check out the user spotlight for authors, young adult, and poetry.
- Reblogging is what drives most of the site’s activity. For those familiar with Pinterest, this is very similar to “repinning”: taking another user’s content and reposting it on your own blog with a link back to the source. Since reblogging is so crucial to the Tumblr experience, posting original material is a great way to get your work circulated.
- Liking posts gives the original poster a notification, similar to Facebook’s “like” system, but does not repost the content on your blog. Make sure to keep a good balance of original content and reblogging — while original posts may provide incentive for users to follow you, it’s important to engage in conversation with your audiences through reblogs.
- Tags may initially appear similar to Twitter’s hashtags, but they serve a very different purpose. Rather than the ever-changing, “trending” Twitter hashtags, Tumblr tags are used for organization and allowing users to explore subjects relevant to their interests. Popular literary tags include #lit, #long reads, #poetry, #prose, #spilled ink, and #creative writing. Unlike many social media sites, Tumblr allows for spaces within tags for easier readability.
Need an example? Check out these authors on Tumblr:
— John Green (The Fault in Our Stars)
— Neil Gaiman (Neverwhere)
— Jami Attenberg (The Middlesteins)
— Ransom Riggs (Miss Peregrine’s Home for Peculiar Children)
— Veronica Roth (Divergent series)
Other literary Tumblrs worth following:
— Go Book Yourself (infograph-based book recommendations)
— The Composites (composite drawings of literary characters)
— Writers and Kitties
— Awesome People Reading
— Slaughterhouse90210 (literary quotes paired with images of pop culture)