This webinar was recorded on July 18, 2012.

The Modern Marketing Pyramid™: The Key To Platform Development, Brand Building and Thought Leadership – with Karen Leland

Your brand is not a single statement or clever quip but a multilayered, congruent story told across multiple channels, both online and off.

This webinar details the process of implementing the Modern Marketing Pyramid™ by creating a cohesive integration between social media, public relations, business development and best strategic marketing practices.

This highly engaging session explores the key elements of platform development, the essential actions of brand and buzz building and the content marketing activities critical for thought leadership.

Topics covered include:

• Assessing where you are in the pyramid and determining how to move your business to the next level.
• Understanding the key strategic choices for brand building and choosing your best bet.
• Developing a mini marketing plan to take you through the pyramid from business development to business acceleration.
• Discovering and avoiding the number one mistake brands make at each level of the pyramid.

This session is packed with actionable information that will help your business move to the next level in its marketing and brand building.

About the speaker:

Karen Leland is the best-selling author of six business books and president of Sterling Marketing Group, where she helps businesses leverage the value of modern marketing and social media to build stronger brands and accelerate the business bottom line. Her clients have included American Express, Apple, Marriott Hotels and others

An International keynote speaker, she has presented for a wide range of conferences including: The American Management Association, The American Society of Consumer Affairs Professionals, The Direct Marketing Association and The Young Presidents’ Organization. For more information about Karen, visit www.karenleland.com.