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Tapping the Ebook Goldmine: Turbo-charging the Profitability of Your Non-Fiction Title!

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This webinar was recorded on August 22, 2012.

IBPA Publishing University Online presents Tapping the Ebook Goldmine: Turbo-charging the Profitability of Your Non-Fiction Title! – with Peter Bowerman

In 2010, this webinar’s presenter released an updated edition of one of his award-winning books. Months away from being on Amazon or in bookstores, the book was released only to his ezine subscriber list. At that point, he was in the red to the tune of $12,500 for the design and printing of 6,000 copies of the book.

Within 45 days of the release date, he was in the black. And virtually every penny he’s made since then has been pure profit.

At the heart of this uncommon outcome is a four-pronged ebook strategy (and no, we’re not talking about Kindle here) that’s a natural for any non-fiction how-to book.

In this lively, detailed session, you’ll learn:

  • How to harness the power of ebooks in creative ways to dramatically multiply the profitability of your hard-copy book…
  • The one question non-fiction authors need to ask themselves that can put thousands of extra dollars in their pockets…
  • How to create irresistible companion products to your main book ­ products that can easily double or triple your profit margins!
  • How to capture additional profit from buyers of your main book, even if they buy it from Amazon or a bookstore….
  • And much more…

About the speaker:

Peter Bowerman, a veteran commercial writer, is the self-published author of the three award-winning Well-Fed Writer titles, how-to “standards” on lucrative commercial freelancing ­ writing for businesses for $50-125+ an hour. He chronicled his self-publishing success (65,000 copies of his books in print and a full-time living since 2001) in the award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living. He’s had 300+ articles published, speaks regularly on writing and publishing, and is a professional coach for commercial freelancing and self-publishing ventures. Read more about Peter Bowerman at www.wellfedsp.com.

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