The biggest challenge for every author, and publisher, today is discoverability. How will readers ever find that book? Today, “metadata” is the word that should pop into your head, just as quickly as “publicity,” “advertising,” or “face out display.”

Join Your Expert Nation to discuss some practical ways marketing and publicity professionals can keep metadata as current, relevant, and valuable as possible.

This event will provide:

• A detailed understanding of the importance of metadata in promoting books online
• Practical ways a publicist or marketing person can help keep vital metadata keywords current on their titles
• Examples of how a book should be presented online to optimize its chances for “discoverability”
• SEO do’s and don’ts in presenting books on a website, and how these change for social media platforms

Co-Moderators

Bridget Marmion | Founder and President of Your Expert Nation, former SVP of Marketing for a decade each at FSG, Random House and Houghton Mifflin.

Anne Kostick | Writer, editor, producer and partner at Foxpath IND; Program Director of the annual Digital Book Awards

Panelists:

Rich Kelley | VP of Your Expert Nation

Maureen McMahon | President and Publisher of Kaplan Publishing

Jeanette Zwart | Former VP of Sales at HarperCollins

IBPA Member Discount

Use discount code IBPA20 to receive 20% off tickets