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ISBN’s and Identifiers: Standards Basics for Independent Publishers

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A recorded version of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here to access it.

About the series:

ISBN’s and Identifiers: Standards Basics for Independent Publishers is the 2nd webinar in a 3-part webinar series entitled “Standards Basics for Independent Publishers.”

Series summary: As an independent or small publisher, you know that sales of your book depend on using the right BISAC code and formatting the other book information so that your cover, description, and complete publication details show up correctly on retailer websites. Do you ever wonder how to best meet these book industry standards?

BISG and IBPA will guide you through the most important of them in three webcasts intended to help ensure your books reach more readers more quickly. Each webcast is taught by a publishing industry expert who has worked with a major publishing organization and has been an active member of the BISG committee that developed the standard in question.

During this webinar, you will learn:

— All the necessary information about using ISBN’s, UPC, and EAN codes
— Standards for when to use a new ISBN for different editions
— How to use the identifier you need to ensure your retail partners can list and display your books accurately

Here is the complete “Standards Basics for Independent Publishers” webinar series:

Webinar 1: BISAC Subject Headings: Standards Basics for the Independent Publishers
Webinar 2: ISBN’s and Identifiers: Standards Basics for Independent Publishers
Webinar 3: Metadata: Standards Basics for Independent Publishers

About the presenter:

Phil MadansAs Executive Director of Digital Publishing Technology for the Hachette Book Group, Phil Madans applies his expertise in editorial production workflows to identify, evangelize and implement new technology solutions for content creation, repurposing and discovery. He also directs Hachette’s title metadata optimization program, which has earned Hachette the BISG Gold Product Data Certification Award for the last two years.

A long-time member of the Book Industry Study Group, Phil is chair of its Identification Committee, serves on its Coordinating Council and overseas HBG’s participation in the organization. A frequent speaker at industry conferences, Phil has contributed to Publishing Research Quarterly and the Independent Book Publishers Association’s Independent, and has taught Digital Publishing at NYU’s School of Continuing Professional Studies. In September 2013, Phil received the first annual BISG Friend of the Industry Award.

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