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ISBN’s and Identifiers: Standards Basics for Independent Publishers

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A recording of this session is now available to view. IBPA members can log-in and access it here.

About the Program:

What are identifiers? What purpose do they serve in the book industry?

BISGlogo_largeAccording to BISG’s Best Practices for Identifying Digital Products, an identifier is generally a sequence of alpha-numeric characters that unambiguosly differentiates one thing from another in a particular context.

But while that answer may seem straightforward enough, the fact is there’s a lot more to identifiers than one might think.

The book industry employs numerous identifiers for different reasons in its day-to-day operations. This webcast will cover identifiers basics—what they are, how they are developed, and how and why they are used. Special focus will be given to the venerable ISBN and its use in today’s digital marketplace, and the difference between the ISBN and proprietary product identifiers.

In this session, Phil Madans, Executive Director Digital Publishing Technology for Hachette Book Group, will discuss how to correctly use identifiers to ensure your books reach the hands of happy readers.

ISBN’s and Identifiers: Standards Basics for Independent Publishers is the third in a three-part series, hosted by IBPA and co-produced by BISG, aimed at demystifying several of the core book industry standards through “101”-style sessions presented by experts in the field.

Here is the complete “Standards Basics for Independent Publishers” webinar series:

Webinar 1: Metadata: Standards Basics for Independent Publishers
Webinar 2: BISAC Subject Headings: Standards Basics for Independent Publishers
Webinar 3: ISBN & Identifiers: Standards Basics for Independent Publishers

About the Presenter:

Phil MadansAs Executive Director of Digital Publishing Technology for the Hachette Book Group, Phil Madans applies his expertise in editorial production workflows to identify, evangelize and implement new technology solutions for content creation, repurposing and discovery. He also directs Hachette’s title metadata optimization program, which has earned Hachette the BISG Gold Product Data Certification Award for the last two years.

A long-time member of the Book Industry Study Group, Phil is chair of its Identification Committee, serves on its Coordinating Council and overseas HBG’s participation in the organization. A frequent speaker at industry conferences, Phil has contributed to Publishing Research Quarterly and the Independent Book Publishers Association’s Independent, and has taught Digital Publishing at NYU’s School of Continuing Professional Studies. In September 2013, Phil received the first annual BISG Friend of the Industry Award.

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