A recorded version of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here to access it.
About the program:
Every year, more books are sold to buyers in non-bookstore market segments than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales?
In this online webinar, Brian Jud will show you how to find new markets for existing titles, locate new users for your existing information, find new uses for your basic information and increase your sales and profits.
During this 60-minute session, you’ll discover:
- Where to find the contact information for people who can buy your books in large, non-returnable quantities.
- Why and how buyers can use books as premiums and ad specialties
- Tips for negotiating orders for thousands of copies of your books
- How you can sell more books to more people more profitably
About the presenter:
Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales (formerly SPAN).
Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.
He has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the editor of the bi-weekly newsletter, Book Marketing Matters. He was the host of the television show, The Book Authority that aired for 13 years.
Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University.