A recording of this session is available through IBPA’s institution on OpenLearning. IBPA members can login to OpenLearning here to access it.

About the Program

Your cover is the most important tool for marketing your book, and it has several important jobs to do. In this lively presentation we’ll look at covers that succeed–and ones that fail. Real-world samples and critiques anchor this fast-paced and information-packed presentation, and you’ll leave with enough information to make sure your next book cover helps you sell more books.

This webinar will focus on:

• The 4 common problems that doom many self-published book covers
• 3 simple conceptual tools that will help you get a book cover that works
• Real-world samples and critiques

About the Speaker

Joel Friedlander (@JFBookman) is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at www.theBookDesigner.com and is the creator of the online training course, The Self-Publishing Roadmap.