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Direct-to-Consumer for Indie Publishers: Stop Worrying and Start Selling

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A recording of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here to access it.

Today virtually every publisher, from small indie presses to HarperCollins, sell direct in some way or the other. But is direct-to-consumer just setting up a “BUY” button on your website? Or is there a wider strategy?

With publishers of all sizes grappling with retailer pressure and the changing dynamics of reader consumption, the need of the hour is a disruptive business model to change the rules of the game.

The challenge is disruption on the fly. It’s like fixing a car while it’s running! Fortunately, this is not new in the software industry where technology and business models change all the time. The Internet is a great leveler where startups toppling giants is the norm, not the exception.

Can some of these ideas from the software/startup world apply to the book publishing world? Especially to Indie publishers who are uniquely adapted for disruption?

This webinar will focus on the following questions:

• The ebook is a different animal. Do you truly understand the nature of the beast?
• Why should the publishing world take direct-to-consumer seriously?
• What exactly is a direct-to-consumer approach?
• How to identify and fix the biggest challenges in this transformation?
• What options do indie publishers have?
• How to get started today! A practical step-by-step approach to take control of your digital future, starting now

Papertrell_logolargeArun Benty is the Founder and Director of Business Development at Papertrell, a digital publishing startup. With over 15 years of experience in the software industry, he has seen the power of disruptive business models up close and personal, having worked with several leading tech startups the world over. Arun has been intimately involved with digital publishing for over 5 years starting with the launch of the first ever book app in collaboration with HarperCollins in 2010. Today, Papertrell’s cutting edge ebook reader and distribution technology powers the reading experience of over a million readers in 100+ countries. Leading publishers use the platform to go beyond simple digital replicas of print books to create amazing interactive experiences that delight readers. We are on a mission to empower everyone to take on publishing’s digital future.

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