A recording of this session is now available to view. IBPA members can log-in and access it here.
About the Program:
You designed a marketing campaign, you launched the campaign, and … how do you know it worked?
Knowing what to measure and how to weigh the data can seem daunting. In Part 2 of her Getting Started series, Terry will walk you through the process of determining your return on investment (RoI). Topics will include:
- Defining success
- Identifying data types (quantitative, qualitative)*
- Creating data collection tools
- Measuring planned outcomes
- Assessing unplanned outcomes.
- How to use the results
Terry’s class is packed with sample worksheets to demonstrate the process for anyone who uses social media for book marketing. They are a valuable takeaway that you can apply to your short-term and general marketing analyses efforts.
* Don’t worry, Terry doesn’t use many big words.
In addition to this webinar, here are some helpful blog posts on social media by Terry:
Up Periscope: Live-streaming Video for your Social Marketing Toolbox
Are You Ready for the Buy? News from Pinterest
Instagram: A Beginner’s Guide
Singing the Social Media Blues: Choosing Platforms with Staying Power
About the Presenter:
A self-described “non-marketer,” Terry leans on her professional experiences and her genes (her dad was a teacher) in helping others get the most from their promotional efforts. She designs and presents webinars that offer action-oriented results in the areas of book promotion, strategic planning, and social media marketing. Terry has more than 25 years experience in research, analysis, writing (technical and creative), and coaching.