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Building Better Campaigns – Part 2 (Getting Started Series)

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A recording of this session is now available to view. IBPA members can log-in and access it here.

About the Program:

You designed a marketing campaign, you launched the campaign, and … how do you know it worked?

Knowing what to measure and how to weigh the data can seem daunting. In Part 2 of her Getting Started series, Terry will walk you through the process of determining your return on investment (RoI). Topics will include:

  • Defining success
  • Identifying data types (quantitative, qualitative)*
  • Creating data collection tools
  • Measuring planned outcomes
  • Assessing unplanned outcomes.
  • How to use the results

Terry’s class is packed with sample worksheets to demonstrate the process for anyone who uses social media for book marketing. They are a valuable takeaway that you can apply to your short-term and general marketing analyses efforts.

* Don’t worry, Terry doesn’t use many big words.

In addition to this webinar, here are some helpful blog posts on social media by Terry:

Up Periscope: Live-streaming Video for your Social Marketing Toolbox
Are You Ready for the Buy? News from Pinterest
Instagram: A Beginner’s Guide
Singing the Social Media Blues: Choosing Platforms with Staying Power


About the Presenter:

jan2015A self-described “non-marketer,” Terry leans on her professional experiences and her genes (her dad was a teacher) in helping others get the most from their promotional efforts. She designs and presents webinars that offer action-oriented results in the areas of book promotion, strategic planning, and social media marketing. Terry has more than 25 years experience in research, analysis, writing (technical and creative), and coaching.

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