A recording of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here to access it.

Join us for an in-depth look at the world of book reviews with Matt Sutherland of Foreword Reviews, one of the top trade review journals in the publishing industry.

In an effort to help you get more professional reviews for your books, this live presentation will offer a peek inside the practices and ideology at Foreword Reviews and will improve your chances of selling books to the tens of thousands of libraries and bookstores in the United States.

This webinar will answer the following questions:

• What is the purpose of a book review?
• How do Publishers Weekly, Kirkus, Foreword, and Library Journal differ?
• What materials should (and shouldn’t) publishers send with review copies?
• How does a review editor appraise a book when deciding whether it deserves a review?
• What are the most common mistakes made by publishers when submitting books for review?
• How should publishers follow up with reviewers?
• How do publishers use reviews?
• What are the advantages and disadvantages of fee-for-reviews?

Matt Sutherland: The managing editor and a longtime staff writer at ForeWord Reviews, Matt Sutherland spent many years authoring, ghostwriting, and editing books for small publishers including Spirituality & Health Books and Financial Sourcebook Publishing. In his editorial role at ForeWord, a 17-year-old print review journal reaching 12,000 librarians and booksellers, as well as a growing number of consumers, Matt oversees the book selection process leading to the feature articles and reviews appearing in the magazine.

About Foreword Reviews:

Foreword Reviews launched in 1998 to cover the growing independent, alternative, university, and self-publishing industries. Fifteen years later, Foreword is experiencing double-digit growth and recently added newsstand distribution for broadened reach beyond the trade to consumer readers. Foreword offers a menu of marketing services for independent publishers, including a fee-for-review service which provides small publishers with quality book reviews. Foreword Reviews is distributed quarterly to 12,000 librarians and booksellers.