A recording of this session is available through IBPA’s institution on OpenLearning.com. IBPA members can login to OpenLearning here.
Blogging for Business: Proven Strategies to Increase Blog Readership and Website Traffic – with Stephanie Chandler
Recorded: March 20, 2013 – 11:00 am PST/ 2:00 pm EST
A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers.
In this content-rich presentation, you will learn how to:
- Build an effective blog presence
- Create great content, without doing it all yourself
- Integrate blogging into your social media strategy
- Gain exposure with blog directories
- Hold contests, give-aways, and promotions
- Leverage proven tactics that get the best results
Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away.
About the Speaker:
Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. Stephanie is also founder and CEO of http://AuthorityPublishing.com, specializing in custom publishing for non-fiction books and social media marketing services, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a contributing blogger for Forbes.