“MIP: Publishers Making a Profit by Making a Difference” is a day long event of practical sessions featuring data-heavy keynotes, case studies, and expert-led group discussions – all demonstrating why and how publishers and industry stakeholders who implement corporate social responsibility and cause marketing efforts can grow their businesses.

The day’s sessions will explore four CSR issues of particular importance to publishers and industry stakeholders: community outreach, content accessibility, customer data security, and diversity. Each session will show how attendees can implement CSR strategies with respect to these issues, and offer publishing-specific CSR practices for:

• Reducing costs and risks
• Gaining competitive advantage
• Building brand
• Seeking win-win outcomes

Sign up and save 50% with this discount code for members: IBPA50