< back to full list of articles
5 Winning Ways to Market to Bookstores and Libraries with Mimi Le

or Article Tags

About the Program:

In 2009, over one million (1,052,803) books were published in the U.S. That’s about 2,884 books a day! And about half of those books were self published. It is great to market your self- published book online. But bookstores and libraries are another channel to reach readers. The question is: In all that publishing noise, how do you get bookstore buyers and librarians to notice your book? How do you make your book stand out among all the others?

In this session, Mimi Le, IBPA’s Project Manager, Member Benefits Specialist, will highlight 5 winning ways to market your book to bookstores and libraries and increase its visibility in this ever more competitive book market. As a bonus, you will receive real-world examples of effective book advertisements that have generated a lot of interest from librarians and bookstores that led to placement and sales.


$10 for PWOC members; $20 for non-members.

For questions, please contact Karla@publisherswriters.org

About the Program:

Mimi - Garden - 005Mimi Le is the Project Manager, Member Benefits Specialist at the Independent Book Publishers Association (IBPA), a not-for-profit membership organization serving and leading the independent publishing community through advocacy, education, and tools for success. She manages IBPA’s book marketing programs, educational platforms (Publishing University Online and Ask the Experts Online), and all-things-related-to social media. Mimi has represented hundreds of independent titles at BookExpo America (BEA), the American Library Association Annual Conference (ALA), and Frankfurt Book Fair (FBF) on behalf of IBPA and IBPA members.

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association