by Jim Milliot —

(This article originally appeared in PublishingWeekly.com. IBPA is privileged to host Brooke Warner, She Writes Press co-founder, as an active member of our board of directors.)

“Almost one year after SparkPoint Studio acquired the hybrid publisher She Writes Press, the purchase is providing the type of synergy that SparkPoint CEO Crystal Patriarche had hoped for. Though SparkPoint, which has its roots as a publicity firm for high-tech and Fortune 500 companies, already had its own small publishing unit, SparkPress, the SWP purchase ramped up its publishing operations, including giving its authors access to the trade through SWP’s distribution deal with Ingram Publisher Services.

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SparkPress works along much the same lines as She Writes Press: providing editorial and marketing services for a fee and paying royalties that usually give the author 60% of print net sales and 80% on e-book sales. Patriarche said she was attracted to SWP because of its innovative approach to publishing, which includes She Writes, its online community for women authors that was launched six years ago. Shewrites.com has 30,000 active members, gets approximately 150,000 unique visitors a month, and is currently undergoing a makeover…”

(You can read the full article on PublishersWeekly.com.)