by Kate Siegel Bandos
There are many excellent ways
to build a media list that is best targeted to a given book and author. Here
are some of the tools publishers, authors, and book publicists often use. All
are available for sale, and many are available in library reference rooms, but
libraries don’t always have the current editions.
These directories include in-depth
profiles on more than 150,000 reporters, editors, and columnists. You can search
for the reporters and outlets of most interest to you and create customized
media lists by publication, market, beat, or other criteria. Options include: <span
Directory, Radio/TV/Cable Directory, <span
style=’font-size:11.0pt’>Media Calendar Directory, <span
class=95StoneSerifIt>Internet Media Directory
($425 each set, found in many library reference rooms), <span
class=95StoneSerifIt>New York Publicity Outlets
Directory, and Metro California Media Directory ($375 each). Bacon’s
lists online include 80,000 media outlets and more than 600,000 individual
reporters, editors, columnists, and freelancers, so you can quickly build
customized media lists that are accurate and on target with your goals. Each
media contact is 70¢; there is a $100 minimum charge per order.
Gale Database of Publications and Broadcast Media
This premier media directory
contains thousands of listings for radio and television stations and cable
companies. Print media entries provide address, phone, fax numbers, and email
addresses; key personnel, including feature editors; and much more. Broadcast
media entries provide address, phone, fax, and email addresses; key personnel;
owner information; hours of operation; networks carried; and more ($950).
Gebbie Press products include an
Media Directory, print version ($155) and an annual <span
class=95StoneSerifIt>All-in-One Media Directory,
data-only CD versions: Daily and Weekly Newspaper CD, Radio and Television CD,
and Trade and Consumer Magazines CD ($155 each, $415.00 for all three). Gebbie
also sells an annual All-In-One
Media Directory, PR Pro CD software ($565).
Guide to the Top National TV Talk and Interview Shows
Contains detailed profiles of over
600 key contacts at more than 280 top national cable and TV shows that
interview guests ($267–$497, depending on options).
Many reports, lists, and other
products and services.
This twice-monthly subscription
newsletter is edited by John Kremer (author of <span
style=’font-size:11.0pt’>1001 Ways to Market Your Book) and
produced by Bradley Communications (<span
style=’font-size:11.0pt’>Radio TV Interview Report; <span
It keeps you up to date on key media contacts where you can get free publicity
for your book ($227 at the one-year author/small press rate).
This media placement newsletter is
a weekly roundup of opportunities. It’s available by email only ($167.50 per
Bulldog issues <span
and Business Media
bimonthly newsletters ($449 each per year) and <span
style=’font-size:11.0pt’>National PR Pitch Books media
directories. The directories include contact information on the 43,000 most
influential journalists and 30,000 top media in the United States—plus
Bulldog Reporter’s exclusive PitchingTips, which give details on how these
journalists want and don’t want to be pitched. Its volumes cover <span
class=95StoneSerifIt>Business and Consumer;Health, Fitness and
Banking and Financial Services; <span
style=’font-size:11.0pt’>Travel, Food and Hospitality; and <span
class=95StoneSerifIt>Issues, Politics and Policy
($450–$499 each). Bulldog also offers custom list-building. Prices vary
from $195 base price plus $7/name for its Master List of unusual subjects or
when traditional beat definitions aren’t precise enough, to $195 base price
plus $3/name for its Express list, when your story topic or press release
matches traditional beats.
email@example.com, or 888/776-0942
Links reporters quickly and
conveniently with expert sources.
Special reports, lists, free
articles, and much more.
This award-winning monthly
newsletter offers current market information, news, and tips for travel writers
and photographers as well as PR professionals. <span
style=’font-size:11.0pt’>TM details new markets, pay scales,
editors, specs, and more ($65 per year via email; $75 per year in hard copy).
This list provides contact
information for more than 1,100 radio shows that interview authors and other
guests. It includes hosts’ and producers’ names, addresses, e-mails, and phone
and fax numbers, plus notes on what each show is about. Unlike other lists, it
is updated daily. Results are also guaranteed; William Gordon will investigate
any listing that appears to be out of date and report back to you. Available in
Word or Excel for $329.
Sabah’s Radio List
style=’font-size:11.0pt’>Current Database of 953 Radio Talk Shows Who Interview
Guests by Telephone includes call letters of the station, name of
the show, hosts’ and producers’ names, address, phone and fax numbers, Watts
(power of the station), email addresses, and Web sites. Available on PC or Mac
CD in ASCII format, which can be imported into any program with an import
Joe updates this database every six months, because the turnover in radio
stations is so high ($99).
The Web has a lot of media
resources, of course. Some are free; some cost. Some give only a little
information—company name, address, and basic email address—while
others are more detailed. Useful Internet resources include a Media Directory
of Local, Daily and Weekly Newspapers at <span
style=’font-size:11.0pt’>www.bizmove.com; and, for radio
A little searching will lead you to many others.
Kate Bandos has worked with
hundreds of publishers and authors and dealt with a wide array of media people
during more than 30 years in publishing. Since the formation of KSB Promotions
in 1988, she has primarily helped independent publishers garner media exposure.
She and her husband/partner, Doug, work with nonfiction titles only. To learn
about their specialties, visit www.ksbpromotions.com.