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Passion Centers as Profit Centers

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If you love your work, writing about some aspect of your industry will be fun and advance your position in your field. If you write about your hobby, you will spend time studying an area you enjoy. In either case, “participants” write the best how-to books. Their books are a labor of love. Participants turn their avocations into a vocations–and profit centers.

Doug Werner loves sports and the outdoors so much, he moved to Southern California. When surfing became an obsession, he moved to San Diego. He soon saw a need for a beginner’s book, so he wrote and published Surfing Start-Up in 1993. Then a mission took shape–to learn about and write start-up books on other sports. He was in the perfect location–Southern California has the weather, terrain, and activities.

One-by-one, he tackled, learned, wrote, and published Start-Up books on fencing, backpacking, bowling, boxing, sailing, longboard surfing, snowboarding, in-line skating, and golfing. Doug has 15 books so far. He’s building his publishing company one sport and one book at a time.

Doug loves learning new sports and introducing readers to them. Writing allows him to earn a living through his hobbies.


Deductible Dives

Writing a book is a creative act; publishing it is a business. And there are financial advantages when you publish on a subject you love.

As some of you know, my passion center might be called vertical aviation. I’ve written seven technical books on parachutes and popular books on skydiving. I’ve made more than 1,200 jumps and have most of the licenses and ratings. Because of my writing and publishing, there are deductions that I can take related to parachute jumps, flying lessons, aircraft rental, trips to board meetings, and so on. That’s another way turning your passion center into your profit center can pay off

In summary:

  • Write about what you love and love what you write about.
  • Profit from your avocation and take the allowable deductions.
  • Write about something you like to do when you’re not working and the writing won’t seem like work.


Dan Poynter is the author of “The Self-Publishing Manual” and a past Vice-President of PMA. His company, Para Publishing, provides guides on book publishing; see http://ParaPublishing.com.

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