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Direct Mail Library Mailing
PMA mails members’ promotional flyers to acquisition librarians throughout the U.S. The lists are purchased from Cahners (publishers of Library Journal and School Library Journal) and all programs are mailed 3rd class bulk. PMA participants are included within the mailing list and will receive a complete copy so that they can track delivery time.
The Public Library program is currently mailed at the end of every month; the K-12 Library twice a year (December and June deadlines): the College, Jr. College & University Library program is mailed each quarter (January, April, July, and October).
All mailings are addressed to the attention of the head acquisition librarian, who will distribute the flyers to the appropriate departments. Orders will be placed through your wholesaler/distributor, and in some cases direct to the publisher. However, most librarians do not place orders direct to the publisher, since they wish to write one Purchase Order to one company and receive many publishers’ titles.
Materials Needed For Participation:
Unfolded 8-1/2″ x 11″ flyers, printed one- or two-sides, not to exceed 80# paperweight. If you have an 11″ x 17″ flyer that has been folded to 8-1/2″ x 11″, this may be included with the fee being doubled.
Information To Be Included On The Flyer:

  1. Category for Acquisition Librarian
  2. ISBN and Price
  3. Publishing Company Name & Address
  4. A list of major wholesalers/distributors that carry the title

It is also important to include parts of any significant reviews from the major trade media or influential and recognizable people in your book’s field. Librarians may also like to see a replication of your Table of Contents page, along with a brief description and picture of your title.

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