Harness the Power of the
Internet at the 2007 PMA University

by Jeniffer Thompson and
Robin Bartlett

Nowadays, every publisher is
expected to have a Web site. In fact, many publishers design sites for every
book they publish. If you don’t have one, people are likely to give you a
disapproving glance. But it is still just as difficult to make smart decisions
about designing a site as it was 10 years ago. And it’s still just as easy to
spend a lot of money creating one and then end up wondering what the money
bought that’s useful.

Most independent publishers today
do not have the time to research the latest Internet trends, Internet marketing
secrets, or online publicity campaigns, so PMA University is coming to the
rescue. The Internet track at the upcoming PMA University has been designed to
answer your questions, inspire your creativity, and launch you into a whole new
level of online marketing savvy. All you need to do is refer to the PMA
University brochure included with this issue and sign up.

Courses in this year’s Internet
track include:

·
1A. Introduction to Online
Publicity: The New Book Launch

·
4A. Advanced Internet Publicity:
Online Author Tours

·
5A. Online Technology to Gain the
Winning Edge

·
6B. Advanced Web Site Tricks to
Pull More Traffic and Sell, Sell, Sell

·
1E. Red Hot Internet Publicity

·
3E. Meet the Online Retailers:
Discover the Opportunities

·
2F. Why Every Book Needs a Blog

·
2G. Advanced Web Sites: Taking
Yours to the Next Level

·
8G. How E-Books Can Help Your
Bottom Line

These courses will walk you
through the process of creating an effective Web site and teach you how to
drive traffic to it, how to convert visitors into customers, and how to
maximize publicity for your authors. You start by designing a site that engages
your audience and then use the Advanced Website Tricks class to learn how to
involve the audience and funnel visitors into the conversion process that is
ultimately designed to sell, sell, and sell.

The Site as Selling
Machine

You can also take a class that’s
designed to help you read your traffic and understand your market. Learn what
it takes to have a successful blog, and how this one simple tool can help you
sell more books and improve your bottom line.

The Internet Track will also teach
you about proven search-engine optimization secrets, online marketing,
publicity possibilities, and online technology that will help you gain the
winning edge.

The speakers—some of the
best minds in the industry—will reveal proven, practical, and profitable
techniques that will show you just how imperative an engaging Web site
is—and how you can turn your site into a selling machine without
overspending.

Jeniffer Thompson is
president of Monkey C Media, a full design house offering Web and print design
services. For more information, email jt@jenifferthompson.com and visit
www.monkeycmedia.com.

Robin Bartlett is the
educational chair of PMA University. Contact him at robin@robinbartlett.com;
www.robinbartlett.com.