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Director’s Desk: Introducing Adeline Lui

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PUBLISHED SEPTEMBER/OCTOBER 2021

by Angela Bole, CEO, Independent Book Publishers Association —


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Angela Bole

Get to know Adeline Lui, IBPA’s new director of marketing and communications.

I have exciting news to share this month from the IBPA office. In August 2021, the five-person IBPA staff was joined by a sixth member of the team: Adeline Lui, our new director of marketing and communications.

Adeline’s hiring represents growth for IBPA, as she assumes a new position recently approved by the IBPA Board of Directors for fiscal year 2022. In the new role, Adeline will oversee IBPA’s integrated marketing and communication initiatives, including print, web, and digital. Focusing on IBPA programs and membership, Adeline has been tasked with drafting and sending IBPA’s key messages with creativity and impact, tracking effects, and adjusting as needed. Based in Phoenix, Arizona, Adeline also represents IBPA’s first truly remote full-time employee.

As IBPA enters its 38th year leading and serving independent publishers, we’re fortunate to have Adeline lend her passion to our important work. Refined over 15 years of previous experience in nonprofit association marketing, Adeline’s expertise will enable us to expand involvement in IBPA programs as we push toward our vision of a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry.

I hope you will join me in welcoming Adeline to the IBPA team. Learn more about her on the right, and if you have additional questions, you can reach out to her at adeline@ibpa-online.org . She’s happy to help!


Adeline Lui

Getting to Know Adeline Lui

What were you doing before you joined IBPA?

From day one, I’ve been fascinated by this world of marketing and advertising, but it took several turns before finding the driveway to my forever home. I started as a copywriter at several advertising agencies, selling everything from cars to hotels to shampoo, before moving on to restaurant marketing, where I worked for a few years, and then, finally, nonprofit marketing. For 15 years before IBPA, I worked for a university alumni association and an energy industry association.


What made you want to work for an organization like IBPA?

You know how I spoke earlier about finding my forever home? That’s nonprofit marketing. I like to spend my days marketing with a purpose to help others. IBPA is here to support independent publishers and authors and help them be successful despite the very real challenges of limited budget, know-how, and resources. I am excited to be a part of this.


What do you like to do in your free time?

In my family, we obsess about food. It’s not a stretch to say it consumes most of our daily conversations. We talk about what to cook for our next meal and our next restaurant to visit more than we discuss our neighbors, TV shows, or the news. So, it follows that I compile a scrapbook of new recipes to try, and we check out restaurant reviews and menus a lot. I am down to try any new restaurant and any new food.


As chief executive officer of the Independent Book Publishers Association (IBPA) for the past nine years, Angela Bole works to support the growing independent publishing community through advocacy, education, and tools for success. She holds a Master of Science degree in Book Publishing from New York University and a Bachelor of Arts degree in English with a minor in Gender Studies from Indiana University Bloomington. In 2018, she was awarded the Book Industry Study Group’s Community Builder Award, given to an individual in recognition of significant work done to engage a representative set of book industry stakeholders. In 2019, she was named a Publishers Weekly notable person of the year.

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