Article Category - "Sales Channels"


Independent Articles
Michael Riley, October 2014
Selling to the Education Market »

In the last couple of years, as more federal funding has reached schools, there’s been much more activity in educational publishing and educational sales. Major publishers continue to dominate textbook publishing, pouring hundreds of thousands or millions of dollars into textbooks, including some that don’t get adopted. But independent publishers can be successful with secondary …

Nick Stephenson, October 2014
Breaking Free—What Happened When I Left KDP Select »

“KDP Select is evil.” “Free promotions are pointless.” “Nick, you’re an idiot.” These are things I hear on a daily basis, the last usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk with a lot of people who have strong opinions on the merits …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Michael Riley, September 2014
Reaching Buyers Beyond Bookstores with Special Sales »

Because many of the Independent Publishers Group’s (IPG’s) client publishers serve specialized market niches, we have pursued a lot of accounts outside the traditional book trade. To help those publishers be successful, we sell to gift stores, to museum stores, and to other stores not primarily devoted to books. (We also sell to schools but …

Jeff McCreight, August 2014
Understanding E-Book Formats »

Five years ago, when our small publishing house made our first efforts to break into digital publishing, I remember struggling to learn about this new thing called an EPUB. What is a style sheet anyway, and how do I build a container XML file? Even at my best, all I was able to create back …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

Mark Coker, September 2014
Exclusive Is Actually Optional at Amazon »

PUBLISHED SEPTEMBER 2014 by Mark Coker, Founder, Smashwords — There’s some confusion among authors, publishers, and media people about the difference between Amazon’s KDP and its KDP Select. KDP Select is the Amazon e-book self-publishing option that requires exclusivity. The regular KDP service does not require exclusivity. At nearly every writer’s conference I attend, authors …

Karen Christensen, August 2014
Up Against Amazon »

PUBLISHED AUGUST 2014 by Karen Christensen — Amazon doesn’t just take orders. It is used to barking orders at publishers and getting us to salute. But bullying only goes so far, and I’m thankful that a single large publisher, Hachette, stood up to it and that The New York Times ran an editorial about its …

Linda Carlson, May 2014
Thirty-Five Years of Serving a Targeted Market: DawnSign’s Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle. She can be reached at linda@ibpa-online.org. Like the people who left home to build America, the 22 employees at DawnSignPress think of themselves as pioneers, always seeking new ways to deliver content. Appropriately, their informal motto is “Think big, start small.” Founder Joe Dannis attributes that …

Mary Shafer , May 2014

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