Article Category - "Sales Channels"


Independent Articles
Sharon Castlen, July/August 2020
Don’t Count Them Out: Selling to Libraries Amid COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Sharon Castlen, Integrated Book Marketing – The activity of discovery for new titles and procuring them is still alive. This article shares the changes in the library space and considers what the future might hold. Article Synopsis: Discovery is still vital, and librarians are looking for your titles. Now might be …

Maggie Langrick, July/August 2020
Board Members Memo: What You Publish Next Is Important »

PUBLISHED JULY/AUGUST 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — If you hope to sell books post-COVID-19, be sure they meet readers’ needs. The COVID-19 pandemic has forced us all to make tough decisions and big changes in our businesses. We’ve had to revise our budgets, furlough staff, and renegotiate with vendors. We …

Fauzia Burke, July/August 2020
Sell More Books … Even During a Crisis »

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates — Publishers can guide their authors to better market their books. Here’s how. One of the best ways publishers can sell more books is to help their authors become better marketers. Some publishers have already figured out that their best marketing assets are actually …

Alexa Schlosser, May/June 2020
IBPA Roundtable: How Has the COVID-19 Global Crisis Affected Publishing? »

PUBLISHED MAY/JUNE 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Four publishing experts discuss how the global crisis has affected every aspect within the industry. Robin Cutler, Director, IngramSpark As many of you have read in online posts and media reports, Ingram, as one of the world’s largest book wholesalers, is still …

Robin Cutler , May/June 2020
Board Member’s Memo: Weathering the Storm of a Global Crisis »

PUBLISHED MAY/JUNE 2020 by Robin Cutler, Director, IngramSpark — Authors & publishers who have invested in engaging directly with readers and have made their content available in multiple formats will be the best positioned to weather this storm. I’m writing this on March 20, 2020, at the beginning of the alarming escalation in the United …

Lee Klancher, May/June 2020
The Curious Incident of the Red Tractor Rental in the Nighttime »

PUBLISHED MAY/JUNE 2020 by Lee Klancher, Founder & Publisher, Octane Press — As founder and publisher of Octane Press, I’d never seen a trade book offered for rent until I saw one of our own books on Amazon. Late on the last Sunday evening in January 2020, I was happily exploring the features of my …

Deb Vanasse, May/June 2020
Selling Direct: Exploring Direct-to-Consumer (DTC) Sales »

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …

Ian Lamont, March/April 2020
Targeting Book Sales With Amazon Advertising »

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

Caroline Saccucci, January/February 2020
Understanding the Library of Congress PrePub Book Link »

PUBLISHED JAN/FEB 2020 by Caroline Saccucci, Section Head, CIP and Dewey Section, Library of Congress — Q: What is the Library of Congress PrePub Book Link? Am I eligible to apply? (answer by Caroline Saccucci) Many independent publishers are familiar with the Library of Congress Preassigned Control Number (PCN) Program, the purpose of which is …

Margot Carmichael Lester, January/February 2020
Beyond the Reading: How to Work With Local Bookstores »

PUBLISHED JAN/FEB 2020 by Margot Carmichael Lester, Owner, The Word Factory — It’s easy to forget the pivotal role independent bookstores have in cutting through the noise and getting titles noticed. Article Synopsis: Independent bookstores play a pivotal role in cutting through the noise and getting authors and titles noticed.

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