Article Category - "Sales Channels"


Independent Articles
Roy M. Carlisle, November 2011
Saving Libraries: A Practical Proposal »

PUBLISHED NOVEMBER 2011 by Roy M. Carlisle, Acquisitions Director, Independent Institute — My memory is vivid. I was peddling my old bicycle down State Street in Salem, OR. My basket was full of books, and they were due that day. My mother couldn’t drive me downtown to return the books because Dad took the car …

Abigail Goben, July 2010
A Librarian Talks About Choosing Books to Buy »

      A Librarian Talks About Choosing Books to Buy by Abigail Goben  One of the many functions of the public librarian is book purchasing. We are allocated a budget and spend a fair amount of time trying to build a collection that is well rounded, appeals to a wide variety of people, mixes …

Linda Carlson, July 2010
Pitching Books to Indie Stores and Libraries »

Most publishers want to sell through bookstores and libraries, but often when we’re promoting our titles to them, we focus on the marketing techniques that are most economical or most convenient for us as publishers, rather than on what these customers prefer. Sometimes we also assume that what works with the neighborhood bookseller and librarian, …

Bob Schatz, July 2009
Marketing to Libraries »

      Marketing to Libraries by Bob Schatz Marketing to libraries can be a challenge for independent publishers. For starters, many make the mistake of believing there is a single library market. That is not the case. Public libraries evaluate books differently than academic libraries. Furthermore, large public libraries behave differently than small public …

Fern Reiss, August 2008
Sell More Books to Libraries »

      Sell More Books to Libraries by Fern Reiss You can sell lots of books to libraries—if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business. Go for reviews in trade publications. Most libraries make their purchasing decisions via …

Jenny McCune, January 2006
Getting Librarians to Buy Your Books »

PUBLISHED JANUARY 2006 by Jenny McCune — Librarians have less time, fewer staff members, and smaller budgets these days for evaluating and buying books. That makes it harder for independent publishers to get their books noticed among the hundreds of new titles launched every day. As reported in last month’s PMA Independent, participation in the …

Pat Bell, December 2002
Untangling the Commission Confusion: An Interview with Jeff Peterson, Advantage Director at Amazon »

Question: A big question has come up from PMA members about Amazon.com’s policies on commissions for sales stemming from Advantage members’ or Associates’ sites. The Amazon.com rules state that commissions are “15% of Qualifying Revenues from the sale of each Individually Linked Book that, on the date of order, is listed in our catalog at …

Tad Crawford, June 2001
Submitting My New Book to Me »

We all know that self-publishers often evolve into publishers who bring out books by other authors. In fact, lots of us have made this transition, including me. The process of turning back into a self-publisher is less well known and somehow suspect, because so many prominent editors and publishers choose to take their literary creations …

Nick Weir-Williams, August 1998
Returns and the Book Industry »

Few topics create such passion in the book industry as that of returns, and I’d like to address some of the issues surrounding returns in this commentary. How Some Avoid Returns It’s clear from what many PMA members have said that returns are a major problem for them, both in theory and practice. It’s also …

Ivan Hoffman, B.A., J.D., January 1998
Book Club Clauses in Publishing Contracts »

PUBLISHED JANUARY 1998 by Ivan Hoffman, Publishing Attorney — Book clubs can be a source of additional and even substantial income to both the author and publisher. Book clubs can also provide opportunities for the author to reach an audience that might not otherwise know of the author’s work and, in the process, perhaps enhance …

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