Article Category - "Sales Channels"


Independent Articles
Fern Reiss, August 2008
Sell More Books to Libraries »

      Sell More Books to Libraries by Fern Reiss You can sell lots of books to libraries—if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business. Go for reviews in trade publications. Most libraries make their purchasing decisions via …

Jenny McCune, January 2006
Getting Librarians to Buy Your Books »

PUBLISHED JANUARY 2006 by Jenny McCune — Librarians have less time, fewer staff members, and smaller budgets these days for evaluating and buying books. That makes it harder for independent publishers to get their books noticed among the hundreds of new titles launched every day. As reported in last month’s PMA Independent, participation in the …

Pat Bell, December 2002
Untangling the Commission Confusion: An Interview with Jeff Peterson, Advantage Director at Amazon »

Question: A big question has come up from PMA members about Amazon.com’s policies on commissions for sales stemming from Advantage members’ or Associates’ sites. The Amazon.com rules state that commissions are “15% of Qualifying Revenues from the sale of each Individually Linked Book that, on the date of order, is listed in our catalog at …

Tad Crawford, June 2001
Submitting My New Book to Me »

We all know that self-publishers often evolve into publishers who bring out books by other authors. In fact, lots of us have made this transition, including me. The process of turning back into a self-publisher is less well known and somehow suspect, because so many prominent editors and publishers choose to take their literary creations …

Nick Weir-Williams, August 1998
Returns and the Book Industry »

Few topics create such passion in the book industry as that of returns, and I’d like to address some of the issues surrounding returns in this commentary. How Some Avoid Returns It’s clear from what many PMA members have said that returns are a major problem for them, both in theory and practice. It’s also …

Ivan Hoffman, B.A., J.D., January 1998
Book Club Clauses in Publishing Contracts »

PUBLISHED JANUARY 1998 by Ivan Hoffman, Publishing Attorney — Book clubs can be a source of additional and even substantial income to both the author and publisher. Book clubs can also provide opportunities for the author to reach an audience that might not otherwise know of the author’s work and, in the process, perhaps enhance …

W. Paul Coates, February 1997
The Challenge of Publishing On Demand »

Last year, Black Classic Press took a giant leap of faith. We acquired an On Demand Publishing system and began shifting our production methods in order to take advantage of supposed lower inventory costs, less waste, and more specialized production of our books. A little background. Black Classic Press was founded in 1978 with the …

Judith Appelbaum and Florence Janovic, Sensible So, November 1996
A Low-Cost System for Marketing Novels Is Not a Work of Fiction »

PUBLISHED NOVEMBER 1996 by Judith Appelbaum and Florence Janovic, Sensible Solutions The very same people who know that target marketing works for nonfiction are often surprised when we report that it works for fiction too. “How do you identify the people likely to be interested in a novel?” they always ask, and “How do you …

Nancy Field, Dog-Eared Publications, November 1996
Finding and Expanding Your Niche When Traveling »

PUBLISHED NOVEMBER 1996 by Nancy Field, Dog-Eared Publications Reprinted from the Aug. – Sept. 1996 MAPA (Mid-America Publishers Association) newsletter. Traveling becomes even more interesting and fun when you find business opportunities along the way. It is possible to create some contacts before leaving on a trip, however unexpected opportunities make it even more fun. …

Curt Matthews, May 1996
Returns Again … And Possible Solutions »

PUBLISHED MAY 1996 by Curt Matthews, Independent Publishers Group I had a call the other day from an editor at Publishers Weekly who was researching an article about returns in the book trade. He wanted to know, from the independent press prospective, if returns were still running at the dreadful levels reached in the first …

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