Article Category - "Sales Channels"


Independent Articles
John Mutter, September 2013
Bookstores: the Truer, Brighter Picture »

In the rush to be part of the digital revolution in publishing, it’s easy to forget that what some dismissively call traditional publishing is still a force to be reckoned with. As several observers have pointed out, even if e-books account for more than 20 percent of books published or sold—the general estimate of e-books’ …

Chris Matthews, August 2013
Niches, Pseudoniches, and New Niches »

  Niches, Pseudoniches,                  and New Niches   August 2013 by Curt Matthews   To begin at the beginning, what exactly is a publishing niche? It is one of the “20 Habits of Successful Independent Publishers” (as mentioned in my article with that title, available via ibpa-online.org), and defining it negatively, even if that is not …

Theodore P. Savas, May 2013
Bulk Sales Bring More Revenue (and You Can Make Them Happen) »

  Bulk Sales Bring More Revenue (and You Can Make Them Happen) May 2013 by Theodore P. Savas   As the co-owner and managing director of Savas Beatie LLC, a small independent publisher of (primarily) military history titles, I get to be responsible for everything. We launched in early 2004 and have about 100 books …

Brian Jud, April 2013
The Questions System for Selling to Nonretail Buyers »

Writers know they should show and not tell because that will help readers understand and get involved with their story or content. For much the same reason, a publisher who wants to sell a book in large quantities to a nonretail corporate buyer should first ask about the prospective buyer rather than tell about the …

Eric Kampmann and Margot Atwell, March 2013
A Quick Tour of Book Sales Possibilities »

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …

Brian Jud, March 2013
Negotiating Large Nonretail Sales: Part 2
ALTERNATIVES IN CASE THINGS GO SOUR »

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. Maybe you decided you would like to pursue large-quantity, non-returnable sales to non-retail buyers after you read “For More Profitable Publishing, Compare Two Major …

Roy M. Carlisle, March 2013
What I Think is Really Going on in Publishing »

PUBLISHED MARCH 2013 by Roy M. Carlisle, Acquisitions Director, Independent Institute — According to Nielsen’s BookScan service, the first book in the Shades trilogy, Fifty Shades of Grey, sold 6,345,387 copies in trade paper in the United States between its publication date in April 2012 and the end of that year. Other sources state that the series has …

Brian Jud, February 2013
Negotiating Large Non-Retail Sales: Part 1
PARAMETERS FOR PROFITS »

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. When you are in the middle of negotiating a sale for a large quantity of books, and your prospect offers to write you a …

Brian Jud, January 2013
For More Profitable Publishing, Compare Two Major Marketing Strategies »

  For More Profitable Publishing, Compare Two Major Marketing Strategies by Brian Jud   Did you ever wonder why our business is described as the book-publishing industry and not the book-selling industry? In 2011 Bowker issued new ISBNs at the rate of more than 1,400 per day, reflecting the industry focus on publishing more books …

Janice Schnell Butler, January 2013
Board Member Memo: Demystifying Returns »

PUBLISHED JANUARY 2013 by Janice Schnell, Ingram Content Group – Publishers are artists. It might sound odd to use that term, but every day publishers bring new ideas and experiences to the world through written words. This is a true art form. Of course, in addition to being artists, publishers must be savvy business people. …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association