Article Category - "Sales Channels"


Independent Articles
Eric Kampmann and Margot Atwell, March 2013
A Quick Tour of Book Sales Possibilities »

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …

Brian Jud, March 2013
Negotiating Large Nonretail Sales: Part 2
ALTERNATIVES IN CASE THINGS GO SOUR »

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. Maybe you decided you would like to pursue large-quantity, non-returnable sales to non-retail buyers after you read “For More Profitable Publishing, Compare Two Major …

Roy M. Carlisle, March 2013
What I Think is Really Going on in Publishing »

PUBLISHED MARCH 2013 by Roy M. Carlisle, Acquisitions Director, Independent Institute — According to Nielsen’s BookScan service, the first book in the Shades trilogy, Fifty Shades of Grey, sold 6,345,387 copies in trade paper in the United States between its publication date in April 2012 and the end of that year. Other sources state that the series has …

Brian Jud, February 2013
Negotiating Large Non-Retail Sales: Part 1
PARAMETERS FOR PROFITS »

Brian Jud, the executive director of SPAN and the author of How to Make Real Money Selling Books, offers commission-based sales of books to buyers in special markets. For more information: premiumbookcompany.com. When you are in the middle of negotiating a sale for a large quantity of books, and your prospect offers to write you a …

Brian Jud, January 2013
For More Profitable Publishing, Compare Two Major Marketing Strategies »

  For More Profitable Publishing, Compare Two Major Marketing Strategies by Brian Jud   Did you ever wonder why our business is described as the book-publishing industry and not the book-selling industry? In 2011 Bowker issued new ISBNs at the rate of more than 1,400 per day, reflecting the industry focus on publishing more books …

Janice Schnell Butler, January 2013
Board Member Memo: Demystifying Returns »

PUBLISHED JANUARY 2013 by Janice Schnell, Ingram Content Group – Publishers are artists. It might sound odd to use that term, but every day publishers bring new ideas and experiences to the world through written words. This is a true art form. Of course, in addition to being artists, publishers must be savvy business people. …

Selling Sidelines, November 2012
Selling Sidelines »

Selling Sidelines November 2012 by Linda Carlson Gifts, games, candy, and other nonbook items, which are important and higher-margin sources of revenue for booksellers, are increasingly important for book publishers too. Some publishers are selling merchandise that ties directly to their titles, with toy versions of children’s book characters the most common product. Others are …

David Wogahn, October 2012
Selling E-books Direct to Readers: Options and Considerations »

As the rules of publishing continue to be rewritten, selling digital products directly to consumers can offer a chance to improve margins, generate additional revenue through upselling, and learn more about your customers. And depending on the type of e-books you sell, it may give you more control over pricing. I often see publishers recoil …

Brian Jud, September 2012
Different Distribution Options »

Sales through nonbook retail outlets make a good many independent publishers profitable. These outlets include discount stores, airport stores, supermarkets, gift shops, specialty stores, pharmacies, and a long list of others. Each kind of store has an established distribution network, and publishers must work within it to get their books on the shelves. The goal, …

Linda Carlson, September 2012
First Try a Trade Show: The Dogwise Success Story »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. The Woodward family got into publishing by going to the dogs, founder Charlene Woodward said with a laugh when we talked recently. But the Woodwards are all “small-d” dog people, she explained: “It’s our customers who are the ‘big …

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