Article Category - "Sales Channels"


Independent Articles
Janice Schnell Butler, April 2014
Get Your Books to the Global Market »

Janice Schnell Butler is a key account sales manager for Ingram Content Group, where she focuses on offset and print-on-demand book manufacturing and distribution as well as on digital content solutions for publishers. A member of the IBPA board, she joined Ingram in 2007. To learn more: janice.schnell@ingramcontent.com. In today’s all-access-immediately world, publishers are always looking …

Mike Shatzkin, January 2014
A Wide-Angle View of Amazon’s Impact on Publishers »

The industry got the news that Amazon was probably reassessing its own publishing program when it was announced that Laurence Kirshbaum was stepping down as the head of Amazon Publishing and being replaced by a 14-year veteran of the Seattle company, Daphne Durham. Whatever Durham’s strengths and connections are, they don’t include the familiarity with …

Linda Carlson, December 2013
Using Scribd »

Scribd soft-launched its streaming subscription plan early this year, and the plan recently got extensive publicity in the trade and business press because HarperCollins committed most of its backlist titles to the service. But independent publishers—including IBPA members—were already on board with sales or rental programs. So far, although Time magazine called Scribd.com one of “10 start-ups …

Sue Charman-Anderson, December 2013
Why All Self-Publishers Should Sell Direct »

Why All Self-Publishers Should Sell Direct December 2013 Suw Charman-Anderson The self-publishing process has become pretty well established by now; a received wisdom shapes every entrepreneurial writer’s secret dreams: 1. Write book 2. ??? 3. Profit! Amazon is the secret sauce that many self-publishers rely on to propel them to the authorial stratosphere, hoping that …

David Wogahn, September 2013
Sell More E-Books by Using All Categories Each Bookseller Allows »

When people shop on the virtual shelves of Amazon, Barnes & Noble, Apple, or Kobo, chances are that they are looking for books within a specific category. Categories constitute one the most important metadata elements for every book, and using the appropriate categories is critical for discoverability of e-books in online stores. Because major online …

John Mutter, September 2013
Bookstores: the Truer, Brighter Picture »

In the rush to be part of the digital revolution in publishing, it’s easy to forget that what some dismissively call traditional publishing is still a force to be reckoned with. As several observers have pointed out, even if e-books account for more than 20 percent of books published or sold—the general estimate of e-books’ …

Chris Matthews, August 2013
Niches, Pseudoniches, and New Niches »

  Niches, Pseudoniches,                  and New Niches   August 2013 by Curt Matthews   To begin at the beginning, what exactly is a publishing niche? It is one of the “20 Habits of Successful Independent Publishers” (as mentioned in my article with that title, available via ibpa-online.org), and defining it negatively, even if that is not …

Theodore P. Savas, May 2013
Bulk Sales Bring More Revenue (and You Can Make Them Happen) »

  Bulk Sales Bring More Revenue (and You Can Make Them Happen) May 2013 by Theodore P. Savas   As the co-owner and managing director of Savas Beatie LLC, a small independent publisher of (primarily) military history titles, I get to be responsible for everything. We launched in early 2004 and have about 100 books …

Brian Jud, April 2013
The Questions System for Selling to Nonretail Buyers »

Writers know they should show and not tell because that will help readers understand and get involved with their story or content. For much the same reason, a publisher who wants to sell a book in large quantities to a nonretail corporate buyer should first ask about the prospective buyer rather than tell about the …

Eric Kampmann and Margot Atwell, March 2013
A Quick Tour of Book Sales Possibilities »

PUBLISHED MARCH 2013 by Eric Kampmann and Margot Atwell Not every book is meant to be sold through book wholesalers and book retailers, and even books that should and do sell in “the trade” can also sell elsewhere. What follows is a quick look at options you may want to consider when planning your book-sales …

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