Article Category - "Sales Channels"


Independent Articles
Brian Jud, November/December 2021
Getting Agreement Among Multiple Decision-Makers »

PUBLISHED NOVEMBER/DECEMBER 2021 by Brian Jud, Book Marketing Consultant — Here are a few techniques build consensus among diverse perspectives to close book sales. When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and …

Julie Broad, November/December 2021
7 Ways to Make Multiple Streams of Income From Your Nonfiction Book »

PUBLISHED NOVEMBER/DECEMBER 2021 by Julie Broad, Founder, Book Launchers — “Hi. My name is James. I read your book, and I was wondering if you have any interest in taking on more investors for your deal.” When my first book, More than Cashflow, hit the market, one of the things that surprised me the most …

Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Deb Vanasse, September/October 2021
Anatomy of a Book Distribution Sales Meeting »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — By understanding the anatomy of distribution sales meetings, publishers—even those who handle their own distribution—can improve the discoverability and reach of their lists. Article Synopsis: Sales meetings give publishers an opportunity to present new titles and get feedback from the distributor. A compelling presentation, …

Mel Corrigan, July/August 2021
Q: Is it Worth Trying to Get My Book into Barnes & Noble? »

PUBLISHED JULY/AUGUST 2021 by Mel Corrigan, Business and Visibility Director, Scribe Publishing Company — It’s time to develop a relationship with your neighborhood Barnes & Noble store manager. For many small, independent publishers, attaining national distribution can be a big win. But every book in a given catalog might not have national appeal or garner …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Alexa Schlosser, May/June 2021
Killer Nashville Is Back »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …

Richard-Anthony Lena, May/June 2021
Finding Alternative Revenue Sources for the Books You Publish »

PUBLISHED MAY/JUNE 2021 by Richard-Anthony Lena, President, Brattle Publishing Group — Four small steps that may lead to special sales opportunities for your books. Synopsis: It’s difficult to sell direct to consumer if you don’t know who your primary customer is, so you first must identify them. Seek out sources that will help you learn …

Amanda Gawthorpe, March/April 2021
Reducing Bookseller Bias »

PUBLISHED MARCH/APRIL 2021 by Amanda Gawthorpe, Senior Editor, Blue Ink Press — By adhering to professional publishing standards you can win a place on the shelves of independent bookstores. On the surface, independent publishers and independent bookstores should be a match made in heaven. Both are the proverbial underdogs, trying to survive in an industry …

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