Article Category - "Sales Channels"


Independent Articles
Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Erin Wright, September/October 2021
Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy »

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

Deb Vanasse, September/October 2021
Anatomy of a Book Distribution Sales Meeting »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — By understanding the anatomy of distribution sales meetings, publishers—even those who handle their own distribution—can improve the discoverability and reach of their lists. Article Synopsis: Sales meetings give publishers an opportunity to present new titles and get feedback from the distributor. A compelling presentation, …

Mel Corrigan, July/August 2021
Q: Is it Worth Trying to Get My Book into Barnes & Noble? »

PUBLISHED JULY/AUGUST 2021 by Mel Corrigan, Business and Visibility Director, Scribe Publishing Company — It’s time to develop a relationship with your neighborhood Barnes & Noble store manager. For many small, independent publishers, attaining national distribution can be a big win. But every book in a given catalog might not have national appeal or garner …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Alexa Schlosser, May/June 2021
Killer Nashville Is Back »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …

Richard-Anthony Lena, May/June 2021
Finding Alternative Revenue Sources for the Books You Publish »

PUBLISHED MAY/JUNE 2021 by Richard-Anthony Lena, President, Brattle Publishing Group — Four small steps that may lead to special sales opportunities for your books. Synopsis: It’s difficult to sell direct to consumer if you don’t know who your primary customer is, so you first must identify them. Seek out sources that will help you learn …

Amanda Gawthorpe, March/April 2021
Reducing Bookseller Bias »

PUBLISHED MARCH/APRIL 2021 by Amanda Gawthorpe, Senior Editor, Blue Ink Press — By adhering to professional publishing standards you can win a place on the shelves of independent bookstores. On the surface, independent publishers and independent bookstores should be a match made in heaven. Both are the proverbial underdogs, trying to survive in an industry …

Andy Hunter, March/April 2021
Indies Publishers & Indie Bookstores Must Come Together »

PUBLISHED MARCH/APRIL 2021 by Andy Hunter, CEO, Bookshop.org — Indie publishers must redouble efforts to support independent bookstores. The publishing industry has a problem, which we are all aware of: We are moving toward total market dominance of a single online retailer. During the past decade, approximately $8 billion dollars of annual book sales have …

Deb Vanasse, January/February 2021
Explaining Book Sales Markets »

PUBLISHED JANUARY/FEBRUARY 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Distributors and industry pros discuss the market trends across sales channels in preparation for a new year. Synopsis: By Q4 2020, overall book sales were up, and the pandemic seemed to drive content preferences. Brick-and-mortar businesses took a big hit during pandemic shutdowns, but …

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