Article Category - "Publicity and Promotion"


Independent Articles
Maria Dismondy, July/August 2020
3 Ways My Company Adapted Around COVID-19 »

PUBLISHED JULY/AUGUST 2020 by Maria Dismondy, Founder, Cardinal Rule Press — What indie publishers and self-published authors can take away from COVID-19 and how they might learn new skills along the way. I don’t know about you, but when all this COVID-19 stuff started to take shape, I rushed out to stock up on my …

Jodee Blanco, May/June 2020
Tips for Remote Author Appearances and Virtual Book Signings »

PUBLISHED MAY/JUNE 2020 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — How authors can use digital platforms to reach their audience remotely. It feels weird doing online now what we would normally do in person every day. Giving an author talk and knocking it out of the park is challenging enough face to …

Karen Pavlicin, March/April 2020
Anatomy of a Book Sales Sheet (…Tip Sheet, One Sheet, Sales Flyer, What-Have-You!) »

PUBLISHED MARCH/APRIL 2020 answers by Karen Pavlicin, Publisher, Elva Resa Publishing — Need help creating a sales sheet for your forthcoming titles? Read below for some helpful tips. A sales sheet—also called tip sheet, one sheet, or sales flyer—is a summary sheet that gives at a glance all the relevant information about a forthcoming title. …

Maggie Langrick, March/April 2020
How to Plan a Successful Media Campaign for Your Nonfiction Book »

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — It helps very much to have established relationships with key reporters, editors, or producers relevant to your book. When I was the features editor at a major metropolitan newspaper back in the aughts, part of my job was to evaluate pitches from publicists …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

John Koehler, March/April 2020
Host Your Own Book Bestseller Party »

PUBLISHED MARCH/APRIL 2020 by John Koehler, Publisher, Koehler Books — An author hosts a book event and runs a bestseller campaign on the same night. Hillery Schanck loves music and finding new ways to pray and worship God—in church and in private. Several years ago, he started listening to Handel’s Messiah while reading the scripture …

Jim Alkon, January/February 2020
Painless Ways for Authors to Get on the Reader Radar »

PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com — Some may recall a decade ago when major media outlets radically curtailed their coverage of books. If bestselling authors were going to have to compete hard for coverage, the logic went, what about debut or emerging authors? How would these master wordsmiths with their own …

Bruce Brown, May/June 2019
How Goodreads Can Help Publishers Connect to New Readers »

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher — Goodreads provides an incredible promotion platform for publishers and their books. Contrary to popular belief, not everyone has heard of Goodreads. Or, if they have, they might not understand the value it can offer to them. It is one of the most useful free online tools anyone …

Michael Higgins, May/June 2019
How Books Can Lead to Adventures…and More Revenue »

PUBLISHED MAY/JUNE 2019 by Michael C. Higgins, Ph.D. — “You’re never going to make a lot of money from selling your books. Money is made from how your books can open doors to make money in other ways.” I’ve definitely heard that way too many times. And while I don’t want to believe it, I …

Jodee Blanco, May/June 2019
Professional Speaking: A Lucrative Game-Changer »

PUBLISHED MAY/JUNE 2019 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — Speaking is something anyone can do, costs little to nothing to initiate, and has substantial rewards. And I’m not just talking about the income from speaker’s fees, which can be significant, but also what those engagements can mean for your presence, brand, …

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