Article Category - "Publicity and Promotion"


Independent Articles
Brenda Avadian, July 2015
Should You Exhibit at Trade Shows? »

PUBLISHED JULY 2015 by Brenda Avadian, Founder, North Star Books People often ask whether it’s worthwhile to exhibit at a trade or association show such as BookExpo America, the Frankfurt Book Fair, or the American Library Association convention. “Worth” often refers to the cost of exhibiting, which can range from $150 for display of a …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Linda Carlson, July 2015
Marketing Whatever You Have to Market, Part 4: Promotion Opportunities and Issues (1 of 3) »

PUBLISHED JULY 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fourth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. Product, price, place (sales channels), and promotion are the “four Ps” that business school professors introduced as the “marketing mix” almost …

Aaron Shepard, May 2015
Pointers on Readings for Kids »

PUBLISHED MAY 2015 by Aaron Shepard, self-publisher Authors of children’s books have many opportunities to read their stories, and children love to hear them. If you can bring your stories to life, you unlock their potential for young listeners—and perhaps the potential of reading in general. You are living proof that reading is not boring. …

Crystal Patriarche, May 2015
Five Things to Do When Hiring a Publicist »

PUBLISHED MAY 2015 by Crystal Patriarche, President, SparkPoint Studio Hiring a publicity person or firm can be scary. It’s expensive; there’s no guarantee of results; and the situation often feels elusive and out of your control—as if there’s some magic formula or secret, and you are not in on it. To give your book its …

Peter Goodman, May 2015
Social Media Power via Author/Publisher Partnerships »

PUBLISHED DECEMBER 2015 by Peter Goodman, Publisher, Stone Bridge Press At Stone Bridge Press, we have devised a system for boosting our authors’ online presence and the online presence of their books by offering to do most of the dirty work. Our decision to publish a book today probably has as much to with the …

Linda Carlson, May 2015
Spotlight: Making It into a Catalog and a Conference »

PUBLISHED MAY 2015 by Linda Carlson, IBPA Independent staff reporter The Grammie Guide: Activities and Answers for Grandparenting Today was recommended in the spring 2015 Bas Bleu catalog, which describes the book by Jan Eby, Laurie Mobilio, Lynne Noel, and Cindy Summers as “warm and friendly,” and concludes, “What a special—and practical!—gift for the modern …

Molly Greene, March 2015
Essential Website Housekeeping »

PUBLISHED MARCH 2015 by Molly Greene is a blogger and author of both fiction and nonfiction — Do you have a housekeeping ritual for your website? When was the last time you checked your site for potential problems? If you’re like most of us, the answers are no, and never. Typically, we ignore the back …

Casey Demchak, February 2015
How to Write Headlines for Sales Landing Pages »

When I was a kid there were word games that involved reading a simple letter and then circling every fifth word to get a “secret message.” It was neat. So neat that I developed a similar strategy for website landing pages that are designed to sell books. The strategy is built around the fact that …

Jane Friedman, February 2015
Writing a More Effective Bio »

Lately I’ve noticed that some author bios are very short—sometimes not more than one line—and say little more than “John Doe is a writer.” When I made this observation on Twitter, Atlantic editor Alexis Madrigal observed that the super-short bio is a response to widespread use of super-long bios, and Glenn Fleishman, then the editor …

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