PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant — Are you searching for new avenues to promote your book? Using “hot topics” in the news is an excellent strategy. In my previous columns for IBPA, I’ve covered various avenues for getting your book’s important messages out to the public by taking advantage …

PUBLISHED DECEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my September 2016 column for IBPA Independent, “Taking to the Waves: Using Radio to Get the Word Out,” I wrote about how to use radio interviews for disseminating your important messages and selling more books. I told you how to find the …

PUBLISHED SEPTEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant — In my previous IBPA columns, I shared concrete ways to use my two favorite promotional venues—radio and Facebook—to educate your potential readers and sell books. I also discussed ways to use the two promotional methods in tandem for added effect. In this column, …

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …

PUBLISHED MARCH 2017 by Julia Schopick, Author and Book Promotion Consultant — In my previous column for IBPA Independent, Taking to the Waves: Using Radio to Get the Word Out, I wrote about my favorite method of book promotion: being interviewed on talk radio. Being a guest on over 100 shows has helped my book, …

PUBLISHED SEPTEMBER 2016 by Julia Schopick, Author and Book Promotion Consultant — You’ve just published a book with an important message—one you and your author hope will change the world. Now, it’s time to promote it. Of course, you’ll use a number of tried-and-true methods, some of which will succeed, and some of which will …