Article Category - "Publicity and Promotion"


Independent Articles
Alexa Schlosser, September/October 2021
The Self-Publishing Hustle »

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with contemporary and fantasy author, writing coach, and YouTuber Hannah Lee Kidder. Hannah Lee Kidder is a contemporary and fantasy author, writing coach, and YouTuber. She’s published two short story collections, Little Birds and Starlight. Her hustle-minded approach to self-publishing …

Alexa Schlosser, May/June 2021
Killer Nashville Is Back »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …

Alexa Schlosser, March/April 2021
Q: What Should I Stay Away From in My 2021 Book Marketing? »

PUBLISHED MARCH/APRIL 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Read below for expert advice on book marketing plans. “Focusing on sales as your goal. Yes, ultimately, you need sales to sustain your business, and that may be why you are marketing anyway, but if your only objective is to sell, then …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

Alexa Schlosser, January/February 2019
Looking Back and Foreword: An Interview with Foreword Reviews Victoria Sutherland »

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Indie book reviewer Foreword Reviews has been around for 20 years. What has changed, and where are they going? Foreword Reviews began in 1998 with a mission to help booksellers and librarians discover great books from independent presses. In the 1990s and …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

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