Article Category - "Publicity and Promotion"

Independent Articles
Kate Siegel Bandos , September 2014
Responding to Journalists’ Queries »

PUBLISHED SEPTEMBER 2014 by Kate Siegel Bandos, KSB Promotions Now that journalists have easy ways to ask authors and publishers (and the rest of the world) for information and expert advice, publishers and authors should take full advantage of them to get attention for their books and messages. One of the most reliable places to …

Kate Siegel Bandos, March 2014
Going the Extra Mile: A Short Case Study »

PUBLISHED MARCH 2014 by Kate Siegel Bandos, KSB Promotions What a difference it makes when authors, publishers, and even some publicists go the extra mile. Here is a perfect example of what I am talking about: The other day, I focused on a journalist’s query on HARO. (Short for Help A Reporter Out, HARO is …

Kate Siegel Bandos, November 2012
A Sample Author Questionnaire »

PUBLISHED NOVEMBER 2012 by Kate Siegel Bandos, KSB Promotions Reviewers, booksellers, and individual correspondents want to know many things about a new book. And other people need information about it too, including those responsible for preparing descriptive and biographical information for the cover and/or inside of the book, for press releases, and for other promotional …

Kate Siegel Bandos, November 2010
Anatomy of a Review Slip »

PUBLISHED NOVEMBER 2010 by Kate Siegel Bandos, KSB Promotions For more than 25 years, I have been affixing a review slip to every review copy I send out to the media. For me, it is automatic, yet when I mention it at Publishing University or in other settings, I’m amazed to find that most publishers …

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