Article Category - "Publicity and Promotion"


Independent Articles
Desireé Duffy, November/December 2021
Tapping Into #BookTok: A Case Study, Part I »

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château — In the first installment of this two-part series on the TikTok community #BookTok, the founder of a marketing and PR agency discusses the launch of a focused campaign on the social media platform. Article Synopsis: Understanding the platform, the audience, the impact, the nuances of …

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