PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com — Think of A+ Content as a sales tool for your book as well as for you, the author. Amazon’s A+ Content for paperback and Kindle eBooks published via KDP is a powerful book marketing feature every self-publisher should consider using. Originally released in 2016 as A+ …

PUBLISHED NOVEMBER/DECEMBER 2021 by John Parsons, Writer/Consultant at IntuIdeas — Below are five points to consider before venturing into online video as a major platform component. Conventional wisdom holds that an author’s platform—particularly the online, social media bits— are essential to a book’s success. Conventional wisdom also holds that video is, by a large margin, …

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château — In the first installment of this two-part series on the TikTok community #BookTok, the founder of a marketing and PR agency discusses the launch of a focused campaign on the social media platform. Article Synopsis: Understanding the platform, the audience, the impact, the nuances of …

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director, Write|Publish|Sell — The social media platform has entered as a gladiator in the book marketing arena. Synopsis: TikTok is a social media platform in which you can create and share videos that other people can watch, share, and even use to recreate their own …

PUBLISHED NOVEMBER/DECEMBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Authors and independent publishers are successfully using serialization and subscription apps like Wattpad, Radish, Substack, and Kindle Vella to expand reader engagement and enhance their bottom line. Charles Dickens did it. So did Jack London. So did a host of well-published novelists in the …

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with contemporary and fantasy author, writing coach, and YouTuber Hannah Lee Kidder. Hannah Lee Kidder is a contemporary and fantasy author, writing coach, and YouTuber. She’s published two short story collections, Little Birds and Starlight. Her hustle-minded approach to self-publishing …

PUBLISHED SEPTEMBER/OCTOBER 2021 answer by Rocky Lang, veteran of the motion picture and television industries — Take a shot at getting your book to Hollywood using the tools outlined in this article. The number one question authors ask me is, “How can I get my book made into a movie?” There is no one answer …

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author — 10 concepts that you need to accept and implement into your publishing strategy to succeed as a wide author. It seems like every day authors are inundated with stories of the latest Amazon shenanigans: Page reads being stripped. Accounts being shuttered. Stern letters filled with …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …