Article Category - "Production"


Independent Articles
Mary Rowles, February 2016
How IPG Brings a New Publisher On Board »

PUBLISHED FEBRUARY 2016 by Mary Rowles, Publisher Development Manager, Independent Publishers Group When it comes to deciding whether or not to bring on a publisher for distribution and leading its onboarding process, one must dig deep for clues that are not obvious. As the publisher development manager for Independent Publishers Group, I realize it’s critical …

Deb Vanasse, November 2015
Profiting from Reborn Books »

PUBLISHED NOVEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter While some publishers chase hot new titles and breakout authors, others are enjoying substantial success by acquiring and relaunching books that have gone out of print with other companies. Willing and able to take chances, these independent publishers take the long view, growing bestsellers over …

Brooke Warner, October 2015
The POD Putdown and Ways to Fight Back »

PUBLISHED OCTOBER 2015 by Brooke Warner, President, Warner Coaching, Inc. When and why did “print-on-demand” become a synonym for “self-published”? The cynical among us may even ask when and why “print on demand” became a putdown for “self-published.” Print-on-demand (POD) is a term for a printing process that can produce one copy or several or …

Joel Friedlander, September 2015
Inputting an Index in InDesign »

PUBLISHED SEPTEMBER 2015 by Joel Friedlander, Book Designer Nonfiction books almost always need an index. That’s one thing people in the book business generally agree on. Another is that the right person to create an index is a skilled professional who knows that an index is constructed from the concepts behind the terms and people …

Kathleen Boucher, Kristen Eckstein, Jim Musgrave, Lin Pardey, Karen Robbins, Ben Robertson, Anne Sarkisian, November 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 2 »

PUBLISHED NOVEMBER 2014 SEE ALSO: Part 1, Part 3 Doing It All With A Team Self-publishing Shoe Print Art became one of the highlights of my life. As a former kindergarten and first grade teacher, I began writing part time while raising my family. For 25 years I had written mostly craft articles, a picture …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

Tom Doherty, May 2014
Understanding Your Distributor »

Articles from IBPA’s Independent magazine are posted online following a 60-day waiting period. This means the May articles post in early July, and so on. If you’re not already an IBPA member and would like immediate access to the information, you can join IBPA here or purchase a non-member subscription to the Independent here. When …

Jackie Lapin, April 2014
The Case for Internet Radio Appearances »

Watching the vast changes in book marketing in the last few years, we’ve seen mainstream media retrench due to budget constraints and shifting audience attention. From my vantage point as a media relations expert specializing in targeted radio media tours for authors, I now see Internet radio as an increasingly influential medium for reaching buyers. …

Thomas Woll, April 2014
Keeping Production Costs Down »

Thomas Woll, the president of Cross River Publishing Consultants, Inc., has been a vice president and general manager at John Wiley & Sons, vice president and publisher at Storey Communications/Garden Way, and vice president and publisher of the Rodale Press book division. This article is derived from the new, fifth edition of his book Publishing for Profit: Successful Bottom-Line …

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