Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Two years ago, publishers of all sizes were enthusiastic about the potential of the Espresso Book Machine then being introduced. Today it’s the booksellers who are excited about the potential of this print-on-demand equipment—and the booksellers who are seeing profits. (For the view from March 2010, see “Books Delivered While You Wait: A Close Look …

Books Delivered While You Wait: A Close Look at the Espresso Book Machine in Action by Linda Carlson What is the Espresso Book Machine, and why should publishers care about it? After interviewing retailers who are installing this point-of-purchase kiosk from On Demand Books that can print and bind books within minutes, I am convinced …

      Really and Truly Print on Demand: The Pros and the Cons by Linda Carlson How important is print on demand to your business? Not very, some of you say, but a recent survey by the Copyright Clearance Center shows that many small publishers expect print-on-demand publications, or POD, to be increasingly significant …