Article Category - "Production"


Independent Articles
Alexa Schlosser, May/June 2021
A Direct Approach: Spotlight on Jelani Memory and “A Kids Book About” »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Jelani Memory’s “A Kids Book About” series takes a direct approach to publishing, both in terms of its distribution model and the tough topics it covers. Jelani Memory initially thought he’d only print one copy of the book he wrote for his …

Barbara W. Sarnecka, May/June 2021
Lessons Learned: Self-Publishing for Professors »

PUBLISHED MAY/JUNE 2021 by Barbara W. Sarnecka, Professor of Cognitive Sciences, University of California, Irvine — One Cognitive Scientist’s Experience. Several years ago, when I decided to write a book and publish it myself, there were three questions I knew I would not be able to answer until the whole thing was over. Would the …

Andy Hunter, March/April 2021
Indies Publishers & Indie Bookstores Must Come Together »

PUBLISHED MARCH/APRIL 2021 by Andy Hunter, CEO, Bookshop.org — Indie publishers must redouble efforts to support independent bookstores. The publishing industry has a problem, which we are all aware of: We are moving toward total market dominance of a single online retailer. During the past decade, approximately $8 billion dollars of annual book sales have …

Abe Ogden, September/October 2020
Publishing on a Mission, Part II: How to Get Started »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — How an association can bring books to the market effectively and successfully, regardless of resources. Article Synopsis: Read Part 1 here. Assess if the best approach for your organization is acting as a publisher on your own or partnering with an existing …

Rudy Shur, January/February 2020
How to Publish Books for Large Organizations »

PUBLISHED JAN/FEB 2020 by Rudy Shur, Founder, Square One Publishers — Article Synopsis: There are ways to ensure you’re thoroughly prepared before meeting with a large organization. Any group that is large, well-recognized in its field, and wishes to have a book serve as its voice on some level may be a potential client. As …

Deb Vanasse, July/August 2019
Publishing and the Planet »

PUBLISHED JULY/AUGUST 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Increasingly, consumers recognize the climate threats posed by shrinking forests and ecologically destructive practices. By making environmentally friendly choices, publishers can help mitigate these problems while also building goodwill and protecting their supply chain. After all, print publishing depends on trees, so it only …

Ian Lamont, May/June 2019
A Quick Guide to Ancillary Products and Alternative Revenue Streams »

PUBLISHED MAY/JUNE 2019 by Ian Lamont, Founder, i30Media — How can ancillary products can create new revenue for your business? Take an inside look at expert tips for creating and marketing profitable supplemental materials for your books. Anyone who has been to the annual IBPA Publishing University knows what a special opportunity it is to …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

Peter Goodman, September 2017
Can the Espresso Book Machine Save the Indie Publisher? »

PUBLISHED SEPTEMBER 2017 by Peter Goodman, Publisher, Stonebridge Press – Pitches for large-quantity sales need to answer at least these five questions. Can anything save independent publishing? Can anything save independent bookstores? In the July 2017 issue of IBPA Independent, I speculated that such a savior might already exist: the Espresso Book Machine (EBM). The …

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