Article Category - "Marketing"


Independent Articles
Bruce Brown, January/February 2019
How LinkedIn Can Be Your Moneymaking Friend »

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author-Publisher — Find out how your online presence can further your publishing career About a year and a half ago, I had 20 LinkedIn connections. As I write this sentence, I now have over 4,600 connections, and they grow without any work on my part to the tune of …

Connie Harbison, January/February 2019
Updates to the BISAC Subject Headings »

PUBLISHED JANUARY/FEBRUARY 2019 by Connie Harbison, Director of Quality Assurance at Baker & Taylor and Chairman of the BISAC Subject Comittee — The 2018 edition brings 210 new headings, 90 literal changes, one reactivation, and eight inactivations. Near the end of every year, while many are looking forward to cooler weather and changing leaves, the …

Laurence O'Bryan, November/December 2018
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion »

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O’Bryan, Author & Founder of BooksGoSocial — A new marketing approach authors can adopt to increase their own books sales as well as other indie titles. One of the many challenges facing writers in our new age of broken barriers and floods of books is how far we all go …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

Seth Dellon, November/December 2018
The Value of Book Reviews »

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers Weekly — How a quality book review can enhance your book’s marketing technique. The term “independent publishing” has seen as much evolution as the actual industry that spawned it. What once included books by non-corporate-but-otherwise-traditional publishers that accounted for a small number of books …

Julia Schopick, September/October 2018
Steps for Success With a High-Stakes Interview »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

Shannon Okey, September/October 2018
Distribution Is About Finding Your Tribe »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press — In this article, the founder of Cooperative Press shows you how to get your book in front of the right people. Distribution has probably been the most frequently mentioned problem raised by members during my last four years on the IBPA Board of Directors. Finding …

Brian Feinblum, September/October 2018
23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales »

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com — Books sales are great, but check out these other excellent reasons to garner book publicity Most authors look to pursue a book publicity campaign for reasons other than to generate book sales. This may surprise some writers, but there are actually 23 reasons why …

Krista Clive-Smith, July/August 2018
How to Create a Personal Brand »

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

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