Article Category - "Marketing"


Independent Articles
Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

Linda Carlson, June 2014
Spotlight: IBPA Member Achievements »

Sweet! A Sourcebooks title, Year of No Sugar: A Memoir, by Eve O. Schaub, was launched in a whirlwind of publicity and appearances in April. Prepub press included a review in Library Journal, and stories in the Denver Post (which said her experience and her arguments “make a convincing case for closely inspecting package labels”), …

Linda Carlson, August 2011
QR Codes: Reports from Early Adopters »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. If you carry a smartphone or an Android, you probably know all about QR codes. If not, you may only have noticed the squares patterned in black and white on product tags, in magazines and catalogs, and on a …

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