Article Category - "Marketing"


Independent Articles
Shannon Belew, August 2014
LinkedIn: Turning Connections into Sales, Part 1 »

(SEE ALSO: Part 2) Unlike other social media sites, LinkedIn came out of the gate targeting professionals, establishing itself as a site for furthering your career, as opposed to sharing personal updates with friends and family. Once you are signed up as a member, LinkedIn gives you the ability to create a professional profile largely …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Jed Williams and Kristy Campbell, August 2014
Achieve Big Customer Loyalty in a Small Business World »

There are nearly 28 million small businesses in America, and they are making a formidable impact on the U.S. economy. According to a government study, small businesses provide 55 percent of all jobs and account for more than half (54 percent) of all US sales. Of course, customers play a critical role in this economic …

Christopher Surdak, July 2014
The Socialfication Imperative »

Now that social media sites are allowing all of us to form and participate in digital tribes—groups numbering from a few dozen to a few million people who share some sort of social interest with us and with whom we seek deeper engagement—“socialfication” is a necessary business strategy. Fundamentally, socialfication is about the process of …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

Graham Bell, July 2014
Metadata Matters »

PUBLISHED JULY 2014 by Graham Bell, Executive Director, EDItEUR — It has become a cliché: Metadata is marketing. With online sales becoming yet more dominant, and sales through physical bookstores shrinking further, data about your product—as opposed to the product itself—becomes your primary con- tact with the customer and reader. All too often, metadata is …

Linda Carlson, June 2014
Spotlight: IBPA Member Achievements »

Sweet! A Sourcebooks title, Year of No Sugar: A Memoir, by Eve O. Schaub, was launched in a whirlwind of publicity and appearances in April. Prepub press included a review in Library Journal, and stories in the Denver Post (which said her experience and her arguments “make a convincing case for closely inspecting package labels”), …

IBPA Members, March 2014
IBPA Roundtable: Revelations from Readers: Part 2 »

PUBLISHED MARCH 2014 by Judith Appelbaum, Editor, IBPA Independent A Note from the Editor: Direct contact with readers is a big plus for independent publishers. When just a few people do the work that large houses parcel out to editorial departments and marketing departments and publicity departments and design departments and production departments and finance …

Joanna Penn, February 2014
Content Marketing »

Content Marketing February 2014 by Joanna Penn This image from Joanna Penn’s site is captioned “Making videos at the British Museum, London — just part of the job.” Content marketing is using content that you create to attract people so that they will become part of your sales process. For example, you can write useful …

Deltina Hay, January 2014
Ten Online Marketing Resolutions for 2014 »

January 2014 by Deltina Hay Here are ten digital marketing tactics to help you jumpstart your online marketing for the new year. Some of these tactics were hammered into your brain throughout 2013—and for good reason. Google Authorship, Rich Snippets, and Mobile Marketing should already be staples in your online strategy. But this group includes …

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