Article Category - "Marketing"


Independent Articles
Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Deltina Hay, January 2015
Changes in Social Marketing »

As the new year begins, major social media networks are, or soon will be, providing some new and some different options. For best results, keep the changes described below in your mind while you develop social media marketing campaigns. The Dwindling Facebook Reach Facebook “reach”—in other words, how many of your page’s fans actually see …

Linda Carlson, January 2015
A Handbook Born on a Boat: The Tell-A-Gram Publishing Tale »

Galapagos to Grammie Guide: That’s the trajectory of the 232-page handbook on grandparenting that four San Jose-area women have written and published. Their company, Tell-A-Gram Publishing, started because of Richard Mobilio, an adventure travel buff who wanted to visit Ecuador. He and his wife, Laurie, put together a group of about a dozen couples in …

Betty Kelly Sargent, December 2014
Tips for Better Metadata »

Metadata matters—it matters a lot. Defined as data about data, it is information about your books that is communicated to others, in part, through a set of descriptive keywords. It matters because skillfully chosen keywords in your metadata can make it easy for readers to find your books. In fact, if you are publishing e-books …

Deb Vannase, November 2014
The Anthology Advantage »

Why publish an anthology? At Running Fox Books, an Alaska-based press and authors’ cooperative, the answer was simple: We believed it would help sell our other books. With the anthology we titled simply Alaska Sampler 2014, our idea was to make it easy for readers to discover the real Alaska, minus the hype and minus …

Tom Doherty, October 2014
Selling to Customers »

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Angela Bole, September 2014
Director’s Desk: What You Need to Know from the Get-go »

Although members call and e-mail the IBPA office requesting advice of every shape and size, there is a common theme that runs through many of the questions that could be boiled down like so: It was fairly easy, technologically speaking, to make my book available for purchase. Now what? At the core of this theme …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Shannon Belew, September 2014
LinkedIn: Turning Connections into Sales, Part 2 »

(SEE ALSO: Part 1) If you have a complete and fine-tuned LinkedIn profile, as described last month in Part 1 of this series, you are ready to start building your online network. You may already know that it’s not difficult to ask for a connection. There are, however, some basic guidelines to consider, and there …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

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