Article Category - "Marketing"


Independent Articles
Kimberley Grabas, October 2015
How to Reach the Right Readers »

PUBLISHED OCTOBER 2015 by Kimberly Grabas, Founder, YourWriterPlatform.com One of the biggest mistakes first-time publishers make is believing that the larger a book’s potential market is, the greater the chances that the book will get noticed and purchased. In fact, the opposite is generally true. The larger the market, the more competition you are likely …

Deltina Hay, September 2015
A Practical Guide to Social Media Advertising, Part 2 »

PUBLISHED SEPTEMBER 2015 by Deltina Hay, Founder and Curator, DeltinaU.com — Given today’s social media noise level, I recently decided that I would pay for some exposure within social media platforms. Now I’m suggesting that you do the same, not by replacing your existing social media marketing strategy but by enhancing it to promote some …

Jane Friedman, September 2015
Creating and Managing E-mail Newsletters »

PUBLISHED SEPTEMBER 2015 by Jane Friedman, Columnist, Publisher’s Weekly Early in actor Bryan Cranston’s career, when his gigs were primarily composed of guest-starring TV roles in Matlock and Murder, She Wrote, he sent postcards to casting directors about his upcoming appearances. He told the New Yorker, “I knew 99 percent of them wouldn’t watch, but …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Jon Morrow, August 2015
Headlines That Make Blog Posts Go Viral »

PUBLISHED AUGUST 2015 by Jon Morrow, Boost Blog Traffic If you write for any serious purpose, you learn very quickly that you can’t afford to spend months or years dreaming up a daring new approach for everything you write. No one has that kind of discipline. The only way to survive is to write quickly, …

Various, August 2015
Success by Meaningful Measures, Part 2 »

PUBLISHED AUGUST 2015 by Thierry Bogliolo — Ask for success stories and you won’t be surprised to get responses featuring sales figures. Of course most independent publishers are interested in racking up sales for the books they release, since both influence and wherewithal increase as sales rise. And of course that means publishers often focus …

Deltina Hay, August 2015
A Practical Guide to Social Media Advertising, Part 1 »

PUBLISHED AUGUST 2015 by Deltina Hay, Founder, DeltinaU.com With Facebook continuing to tighten its grip on how many of your page fans get to see your promotional updates (see on.fb.me/11cJMb9), and with other social media platforms sure to follow suit, it is time to be realistic about whether your social media marketing strategy can survive …

Joseph Esposito, July 2015
A New Metaphor for Better Marketing »

PUBLISHED JULY 2015 by Joseph Esposito, President, Processed Media To be a good marketer in the current environment is not easy, in part because the number of options is so vast that no one can take advantage of them all, and in part because some of the new venues are hard to understand and integrate …

IBPA Members, July 2015
Success by Meaningful Measures »

PUBLISHED JULY 2015 Plenty of big numbers pop up when you ask independent publishers about their most successful titles. Sales figures in the millions and the hundreds of thousands appeared in our 2011 four-part series on bestselling books, for example (to read about them, search via Independent magazine at ibpa-online.org). And you’ll see books with …

Linda Carlson, August 2015
Marketing Whatever You Have to Market, Part 5: Promotion Opportunities and Issues (2 of 3) »

PUBLISHED AUGUST 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the fifth in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

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