Article Category - "Marketing"


Independent Articles
Robin Bartlett, June 2016
Placement Tips for Small Publishers »

PUBLISHED JUNE 2016 by IBPA Independent magazine In this monthly IBPA Independent Roundtable, we answer the following question posed by IBPA member, Robin Bartlett: “What are some practical and economic steps that small independent publishers (with less than five to 10 titles and who are operating on a shoestring budget) can take to get local …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

Lily Ryan, March 2016
Crossing the Pond: The Promise and Pitfalls of the US Book Market for UK Publishers »

PUBLISHED MARCH 2016 by Lily Ryan, Head of Marketing, Austin Macauley Publishers As Austin Macauley, an independent publisher of quality literary fiction, nonfiction and e-books, prepares to open a New York office for the first time, we explain some of our reasons for choosing to gain a foothold in the United States, and discuss some …

Fauzia Burke, February 2016
10 Steps for Sending Successful Emails to Your Fans and Readers »

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Lynn Rosen, January 2016
How to Track Down Profitable Niche Markets »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor The publishers in this month’s IBPA Independent Roundtable have had great success selling into niche markets. But it isn’t always easy finding these markets and, once they’ve been identified, figuring out the best way to reach them. Here are some extra tips and insights from …

Darhiana Téllez, January 2016
Kwame Alexander in His Own Words »

PUBLISHED JANUARY 2016 by Darhiana Tellez, IBPA Independent managing editor Kwame Alexander has been tapped to be the keynote speaker at IBPA’s Publishing University 2016, taking place April 8–9 in Salt Lake City, Utah. Alexander’s keynote session is titled “7 Tools for Publishing Success” (or “How I Sold Nearly a Million Poetry Books”). Ready to register …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Bryan Heathman, December 2015
Raise Your Conversion Rate »

PUBLISHED DECEMBER 2015 by Bryan Heathman, President, Made for Success Publishing Did you know that fewer than 2 percent of typical website visitors complete a transaction? Did you also know that the average website receives only 10 visitors a day? When you do the math, this translates to six online transactions per month, hardly a …

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