Article Category - "Marketing"


Independent Articles
Darhiana Téllez, January 2016
Kwame Alexander in His Own Words »

PUBLISHED JANUARY 2016 by Darhiana Tellez, IBPA Independent managing editor Kwame Alexander has been tapped to be the keynote speaker at IBPA’s Publishing University 2016, taking place April 8–9 in Salt Lake City, Utah. Alexander’s keynote session is titled “7 Tools for Publishing Success” (or “How I Sold Nearly a Million Poetry Books”). Ready to register …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Bryan Heathman, December 2015
Raise Your Conversion Rate »

PUBLISHED DECEMBER 2015 by Bryan Heathman, President, Made for Success Publishing Did you know that fewer than 2 percent of typical website visitors complete a transaction? Did you also know that the average website receives only 10 visitors a day? When you do the math, this translates to six online transactions per month, hardly a …

Deltina Hay, November 2015
How to Be Really Mobile-Ready »

PUBLISHED NOVEMBER 2015 by Deltina Hay, DeltinaU Get the most out of the images in this article by clicking to expand. The need to optimize for mobile is crystal clear today, but many publishers look only at aspects of mobile readiness such as websites, mobile apps, and mobile advertising. What about the other tools required …

Mike Shatzkin, November 2015
A New Tool for Today’s Book Marketers »

PUBLISHED NOVEMBER 2015 by Mike Shatzkin, Founder & CEO, The Idea Logical Company The core principles and workflows for marketing books not only require change in the digital age; they may require more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book …

Shannon Okey, November 2015
Get All the Payoffs Crowdfunding Can Provide »

PUBLISHED NOVEMBER 2015 by Shannon Okey, Founder, Cooperative Press — Why crowdfund your next publishing project? Perhaps the answer seems obvious: “Because I need the money!” Yes, of course. But let’s backtrack a little and examine the role of crowdfunding both in general and as it relates specifically to publishing. Many independent publishers view crowdfunding …

Frances Caballo, November 2015
Nine Twitter Tools and Apps for Time-Saving Tweeting »

PUBLISHED NOVEMBER 2015 by Frances Caballo, Author and Social Media Strategist I’m a huge fan of Twitter. It’s my number-one source for traffic to my website. And I also love Twitter because it has led to meeting people around the world who have helped me make book sales around the world. Numerous applications can help …

Brooke Warner, October 2015
The POD Putdown and Ways to Fight Back »

PUBLISHED OCTOBER 2015 by Brooke Warner, President, Warner Coaching, Inc. When and why did “print-on-demand” become a synonym for “self-published”? The cynical among us may even ask when and why “print on demand” became a putdown for “self-published.” Print-on-demand (POD) is a term for a printing process that can produce one copy or several or …

Otis Chandler, October 2015
How to Drive Book Discovery by Working with Influencers »

PUBLISHED OCTOBER 2015 by Otis Chandler, co-founder and CEO, Goodreads Ask authors and publishers about the biggest challenge they face, and chances are the top answer you’ll get is book discovery. Yes, it’s been the number-one challenge in the industry for years, but it’s getting even harder to deal with now that millions of books …

Kimberley Grabas, October 2015
How to Reach the Right Readers »

PUBLISHED OCTOBER 2015 by Kimberly Grabas, Founder, YourWriterPlatform.com One of the biggest mistakes first-time publishers make is believing that the larger a book’s potential market is, the greater the chances that the book will get noticed and purchased. In fact, the opposite is generally true. The larger the market, the more competition you are likely …

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