PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author — Active involvement in Facebook groups can help foster organic marketing and guide potential buyers to your book. In my May/June 2018 column, “Using Topics in the News to Get Your Important Messages Out”, I described how John McCain’s July 2017 glioblastoma diagnosis provided me with an opportunity …

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant — Here, author and book promotion consultant Julia Schopick shows you how to prepare so you don’t bomb your big-time media moment. In previous columns for IBPA Independent, I’ve written about how radio interviews are an especially effective way to sell nonfiction books with …

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant — Are you searching for new avenues to promote your book? Using “hot topics” in the news is an excellent strategy. In my previous columns for IBPA, I’ve covered various avenues for getting your book’s important messages out to the public by taking advantage …

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant — Almost everyone knows that October is National Breast Cancer Awareness Month. That’s because organizations like the Susan G. Komen and Avon foundations, the American Cancer Society, and the Breast Cancer Research Foundation successfully utilize this national month to gain media attention. Pink ribbons …