Article Category - "Marketing"


Independent Articles
Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

Alexa Schlosser, July/August 2018
An Interview with Michele Cobb and Tavia Gilbert on the Audie Awards® »

PUBLISHED JULY/AUGUST 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with Audio Publishers Association executive director Michele Cobb and past Audie Award winner Tavia Gilbert In the spirit of awards season, IBPA Independent wanted to chat with the head of a program that continues to grow year over year, Michele …

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