Article Category - "Marketing"


Independent Articles
Karen Pavlicin, September/October
How To Create An Effective Book Sales Packet »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Karen Pavlicin, Publisher, Elva Resa Publishing — Communicate what’s special about your book to help sales reps and buyers better understand your market so they can make informed buying decisions. An effective sales packet communicates what’s special about your book and helps sales reps and buyers better understand your market so …

Karen Pavlicin, March/April 2020
Anatomy of a Book Sales Sheet (…Tip Sheet, One Sheet, Sales Flyer, What-Have-You!) »

PUBLISHED MARCH/APRIL 2020 answers by Karen Pavlicin, Publisher, Elva Resa Publishing — Need help creating a sales sheet for your forthcoming titles? Read below for some helpful tips. A sales sheet—also called tip sheet, one sheet, or sales flyer—is a summary sheet that gives at a glance all the relevant information about a forthcoming title. …

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